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Adidas'S Surge In Sales In The Two Quarter

2011/8/6 9:56:00 52

Unlike the previous quarters, exchange rate movements were based on the euro.

Calculation

The unit's sales revenue this quarter has had a negative impact.

However, according to the exchange rate unchanged, Adidas group's global sales revenue in the second quarter of 2011 still increased by 10%.

The group's second quarter sales increased from 2 billion 917 million euros in 2010 to 3 billion 64 million euros in 2011.

In the second quarter of 2011, the gross profit margin of Adidas group increased from 48.9% in the same period last year to 49.2%, an increase of 0.2 percentage points.

The increased share of retail sales with higher profits and a more favorable product and regional sales mix greatly offset the increase in input costs.

The gross margin of the group increased by 6% to 1 billion 506 million euros (2010: 1 billion 427 million euros).

Other operations

expenditure

The proportion of sales decreased by 0.6 percentage points to 43.3% (2010: 43.9%), which is mainly due to the reduction of marketing costs.

Adidas group chief executive Herbert Haina commented: "since the end of last year announced the" 2015 way "strategy, we raced against the clock to rush out of the starting blocks with the Adidas group's typical style of high speed and focus.

From all kinds of aspects, from region to brand, we have achieved excellent performance in all aspects.

In the first half of 2011, according to the exchange rate unchanged, Adidas Group Global

Sale

Revenue grew by 14%.

Under the negative impact of exchange rate changes on Euro sales, the group's sales in the first half of the year increased from 5 billion 590 million euros in 2010 to 6 billion 337 million euros in 2011, an increase of 13%.

In the first half of 2011, according to the constant exchange rate, the wholesale business grew by 13%, thanks to the double-digit growth of Adidas and Reebok's brand performance, compared with last year, the retail business grew by 21%.

Retail outlets can grow by 15% compared to sales.

Other businesses grew by 13%, mainly due to the twin business of Taylor Adidas golf.

digit

Growth.

Exchange rate movements have a negative impact on the sales revenue calculated in euros.

Adidas group increased sales and profit expectations in 2011

As the performance in the first half of 2011 exceeded expectations, management level

Decision

Increase sales and profit forecasts for 2011.

In the case of exchange rate unchanged, management expects Adidas Group sales to grow by 10% in 2011 (previously expected high digit growth).

The high exposure in the rapidly developing emerging markets, the further expansion of retail business and the continuous development of all major brands will greatly offset the impact of the 2010 World Cup major events.

Compared with last year, wholesale business is now expected to achieve high single digit growth (previously projected to high digits), mainly based on the strong performance of Adidas brand in Greater China and North America, and Japan's post disaster business downturn is not as serious as expected.

Retail business is expected to achieve double-digit growth in 2011 (previously expected low double-digit).

Compared to the expansion of the group's own retail stores, retail stores are expected to account for a larger share of retail business than sales.

The growth of other businesses is expected to be between the highest and the highest digits.

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Greater China Performance

According to the exchange rate unchanged, Adidas group's Greater China sales increased by 41% in the second quarter, ahead of all other parts of the group.

The first half of 2011 increased by 38% to 552 million euros, a record high in the region.

First quarter net sales of regional 1) includes headquarters / regional integration

"In the past twelve months, we have worked closely with Chinese distributors to put a lot of effort into ensuring that our brands and businesses are moving in the right direction in the market.

Today, China's inventory has reached a level of balance and health.

Therefore, our wholesalers' retail stores are significantly higher than other brands, and the impact of discount sales on us is also significant.

very

"Limited," commented Mr. Gao Jiali, managing director of Greater China in Adidas group.

Herbert Na also said: "in the first half of 2011, the Greater China region is our star.

This region will certainly continue to be an important engine of growth for the group.

They all come from the sustained growth of Chinese consumers' disposable income and their longing for our true international brands.

Therefore, in the Greater China region, as long as there is no macroeconomic impact, I am confident that the situation will be just like our medium-term expectations, and in the next few quarters and years, we will continue to maintain consistent and healthy growth with consumers.

So far, global sales of Adidas brand and Reebok brand have increased by 14%.

In the first half of 2011, global retail sales increased by 15% compared with sales.

In the first half of 2011, global operating profit increased by 0.3 percentage points to 8.4%

By the end of June 2011, net global borrowing decreased by 21% to 863 million euros.

In the second quarter of 2011, gross profit margin increased by 0.2 percentage points to 49.2%, despite the increase in input costs.

In the second quarter, sales in the Greater China region increased by 41%, up 38% in the first half of the year, leading the group to the rest of the world.