Candy Color Has Become The Most Popular Color Of Online Shopping.

What color is the most popular online shopping dress in the first half of this year? Yesterday, Taobao mall released the trend of clothing consumption in the first half of this year. The results showed that the color of candy was most popular among women, and the main color of men's clothing was still black and white.

Candy color became the most popular color of clothing in the first half of the year, whether in clothing, underwear or bags. Shoes and Hats As long as they are candy colored, they are the best sellers. It is understood that Taobao mall candy colored women's clothing sales accounted for more than 40% of the total sales, the main consumption areas are concentrated in Beijing, Shanghai, Guangzhou and eastern coastal cities.

The same is true for women's underwear. Judging from the sales of underwear in the first half of this year, sales of 44% of the pure color underwear and 38% of naked skin underwear were broken.

Candy color trend has swept women's shoes, women's bags and other clothing accessories. Taobao mall footwear executives said that this year, candy color special pink series of high-heeled shoes sales accounted for more than 50% of the total sales volume of shoes.

Candy bags are especially popular with women. Data show that in the first half of this year, candy bags are available. Sales volume It accounts for nearly half of the total sales of luggage and bags.

online shopping Men's wear What color is popular? Data show that compared with women's clothing, men's styles and colors tend to be simple or even dull. In the first half of this year, the main colors of men's wear were black and white, and the most popular styles were T-shirts, leisure and business. Striped POLO shirts are popular men's clothing in the first half of this year.

"In addition to the traditional black and white ash, young men like the color of blue, which is the prominent color we captured this year." Tonlion network sales official said.

In addition, if you still think that online stores are the place where brand merchants deal with inventory, it is a bit OUT. It is understood that with the growth of the online shopping market, more and more brands have seen the online and offline markets equally important. At present, more than 80% of Taobao's clothing comes from the main products of the season, and many brands also offer online special contributions, or on line offline.