Outdoor Sports Heat Up &Nbsp; Footwear Consumption Blowout.
Reporters yesterday learned from Taobao's data that today outdoor sports are booming and outdoor equipment sales are hot. Footwear is the most expensive.
Judging from the ranking of the 4-6 month turnover of outdoor products, Tianjin ranked the top eight.
Taobao executives said sales of outdoor products, especially footwear, were also rising as outdoor sports increased and tourists increased.
"
Gym shoes
Outdoor shoes, casual shoes, canvas shoes, sandals and so on are the biggest selling footwear, and men's shoes outnumber them.
Women's Shoes
The ratio is about 5:4. "
For ordinary tourists, casual shoes and canvas shoes are enough to go out, and for professional outdoor sports shoes, outdoor sports shoes and outdoor brand shoes are very necessary.
"We noticed that sports shoes,
Outdoor shoes
The age of consumers is generally high, mainly for outdoor sports enthusiasts at the age of 30-40.
The responsible person said that consumers of this age group usually have long-term and stable outdoor sports experience, and their choice of outdoor products is more about quality and quality.
In addition to outdoor shoes, clothing and bags, binoculars, outdoor lighting, tents and fishing equipment are expected to become good outdoor products in the second half of the year.
From the consumer analysis, the male consumers of outdoor equipment are significantly higher than that of women, the proportion is roughly 7:3, and men become the main force of outdoor products consumption.
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