Jingdong Mall Promotes &Nbsp Of Clothing Online Shopping Market, Increasing Proportion Of Female Users

JD.COM Mall CEO Liu Qiangdong lamented that Jingdong had too few female users. After acquiring the 1000 search network, the Jingdong mall will combine more than 100 clothing fashion brands, cover all categories of clothing and apparel products, and hold a new autumn products conference. During the event, at least 200 pieces of 10 yuan spike products will be put into operation every day, and the new season autumn sales promotion will be launched vigorously.

It is understood that the event will continue from August 22nd to August 31st, including Clothes & Accessories Underwear, shoes, bags, outdoor products and so on. The "autumn new product launch" is the "Tanabata Festival". fashion After the grand sale of clothing, the Jingdong mall has opened up the latest measures to develop the female consumer market.

Jingdong mall starts with 3C digital, and its proportion of users is more male. In order to increase the proportion of female users, Jingdong mall acquired the trendy website of SK fashion group in March 2010, which was launched in May of this year and located in the middle end apparel online shopping market.

In addition to the acquisition of the "thousand search network", the Jingdong mall "brand marketing" open platform has covered 3500 brands, attracting a large number of traditional brand clothing and new online apparel brands to join, sales of clothing products increased by more than 300% annually, the proportion of female users has climbed sharply, and increasingly active female users have become the new force of Jingdong mall daily transactions.

Careful netizens also found that the "clothing shoes and hats" page of Jingdong mall has quietly changed its faces. From the left navigation bar to the overall picture and text matching of the page, its page layout is obviously different from other channels such as "household appliances", "mobile phone numbers", "IT" and so on, which is clearly designed to attract more female users' eyeballs.

In order to cooperate with this promotion, Jingdong mall launched Giordano polo shirt 59 yuan, crocodile shirt, Jin Ba, JACK&JONES, Lining, Nike new autumn dress 3 fold, nine hee, Ray-Ban, CONVERSE CONVERSE and other styles of fashion fashion and fashion products low discount supply.

According to the Research Report of 2010-2011 year online shopping user behavior published by AI consulting, in 2010, female online shopping users were more interested in online shopping than male users. According to CNNIC's Research Report on China's B2C vertical product online shopping user behavior, in 2010, the scale of clothing online shopping market in China amounted to 90 billion 300 million yuan, clothing was the most popular category of B2C website sales, and 51.1% of online shopping users chose to buy clothing shoes and caps on B2C website.

The large-scale autumn dress promotion of Jingdong mall will speed up the penetration of Jingdong mall in a number of segments of the online shopping market, and further accelerate the growth of its overall market size.