E-Commerce Brings Wings To Shaoxing Textile And Garment Enterprises

Recently, the production workshop of Lang Shar Vedin garment company is busy, and the staff are rushing to make new autumn clothes. Since July 15th, " Lang sal "After entering the Taobao mall to set up a brand exclusive store, in a short month, the number of orders per customer is 20 to 30 per day. Gu Jieping, head of the company, said: "now is the season changing season. Such a turnover is satisfying. It is estimated that by the autumn of September and October, sales will increase significantly." This new type of electronic commerce Marketing mode Gu Jieping expressed confidence.

If our county's foreign trade companies have tried to increase business volume through e-commerce platform years ago, in recent years, more and more traditional textile enterprises have joined the online electronic trading platform to share the "big cake" of e-commerce. Not long ago, the new market of small and medium enterprises under e-commerce was jointly organized by the Bureau of industry and Commerce and the association of private entrepreneurs. Marketing mode The forum also attracted a large number of SMEs.

There are more and more textile enterprises using e-commerce platform, but it is rare to put curtains or decorative cloth on the Internet for sale. Zhejiang golden cicada Home Textile Co., Ltd. is one of them. Wang Haojie, the manager of the company's domestic sales department, told reporters that at the end of last year, they set up an online flagship store and formally launched the curtain products and decorative cloth. Now it has been showing for more than 8 months. "Through the Internet, we can reach a wider customer base, especially B2C e-commerce like Taobao. Operation mode On the one hand, let us face the terminal customers directly, get market feedback information in time, and increase brand awareness on the other hand. Wang Haojie said, "at present, there are about 10 customers who consult or place orders every day on the Internet. The prospect is very good. E-commerce has become a trend of enterprise marketing.

Deng Wenfeng, a salesperson of Shaoxing English printing and dyeing Co. Ltd., told reporters that after 5 years of accumulation, it began to develop business contacts with more than 10 countries since its launch in June 2006. Now 60% of the company's business volume is realized through online e-commerce platform. She said: "I have many lists directly from the Internet, and many salesmen have taken the initiative to find customers from the Internet and have a good harvest."

Whether B2B or B2C, more and more SMEs join the e-commerce platform and become bigger and stronger in this platform. Relevant officials of the county industry and Commerce Bureau said that due to the restriction of hardware and software, our county has relatively few enterprises to conduct online transactions through independent construction of the official website, and a large part of them rely on the third party trading platform. Through the use of the third party e-commerce platform, SMEs have been reduced. Business cost It broadens the sales channels.

Insiders pointed out that in the increasingly mature e-commerce today, SMEs can seize opportunities and learn online marketing mode, not only can further open up the market, better digest inventory or get new. profit Growth will also enhance the visibility of products, which is undoubtedly beneficial to the long-term development of enterprises.