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Fashion Marketing Stars Come To The Platform

2011/9/7 13:36:00 22

I used to run a family.

Flagship store

The large regional manager has already given the dealer face to the opening scene, but as the competition in the clothing industry is becoming increasingly fierce, the single shop opening can no longer be "dull". Therefore, the "leader" of the star or even the production enterprise has become a normal form to the "opening face" of the store's opening scene.

"The grading of the clothing market is already obvious, and now the details are to compete."

Liu Yiqun, general manager of Wolf Road clothing company, introduced the flagship store or large scale single store opening day.

Sales performance

How will it affect the morale of dealers to a certain extent?

Everyone wants to get a good start, but how to increase the attention of the store?

Star "platform" is one of the ways.

It is understood that, according to the past pattern, the stars invited by garment enterprises often appear only at the order meeting, but now they are different. If necessary, they still get the platform of the store.

Last month, Zhang Hanyu, the spokesman for the seven wolves, not only attended the brand's 2012 spring and summer new products, but also visited the flagship store in Zhongshan Road, Xiamen.

The arrival of Zhang Hanyu made the store "overcrowded". "Through the star effect", many consumers who had never been to Zhongshan Road store felt the atmosphere of seven wolves.

Zhang Yue, director of the media of seven wolves, introduced the seven wolf Zhongshan Road flagship store belonging to the international experience shop of seven wolves.

terminal

The new image represents the leading decoration standards and trends of the clothing industry stores. After Zhang Hanyu visited the scene, subsequent sales increased significantly.

Not only the seven wolves, but also the famous brands such as Jin Ba, Chun Mu Wang and CABBEEN, have started a boom in "star platform hot marketing".

It is understood that in February of this year, CABBEEN opened two Cabbeen Lifestyle stores in Guanqian Street, Suzhou, with an area of 528 and 454 square meters respectively.

Taiwan fashion singer Stanley Huang, famous host An Hu and singer Su Su came to the scene to get the whole scene HIGH up. In June, Julian Cheung came to Suning Galaxy Plaza, Shanxi Road, Nanjing to take part in the activities of the "pants Culture Tour".

Lin Congying, chairman of the nine Mu Wang Limited by Share Ltd, said that through the National Exhibition of "trousers Culture Tour", the brand culture of nine Mu Wang has been widely disseminated.

According to its disclosure, Julian Cheung, Sammul Chan, Hu Bing, Daniel Chan and many other stars will appear in the tour of the nine Mu Wang's station, explaining the key points of the usual dress matching to many VIP customers and spectators. Recently, the famous film star Bing Shao came to China to attend the 2011 men's short sleeved jacket jacket party at the local city, and shared the idea of dressing up with the "stylish man" for the guests.

"Playing brand culture is no longer new. Finding stars to talk about brand culture is rare. This may be a trend."

Wang Zhifang, Secretary General of Shishi quality and Technical Supervision Association, said.