Textile City: Climate For Creative Industries

During the National Day holiday, Premier Wen Jiabao visited Zhejiang and visited Shaoxing, Wenzhou and other places. Reporters learned afterwards that Premier Wen Jiabao inspected the creative base in Shaoxing Textile City, pointing out: "textile industry is a traditional industry, but it is also an important industry to solve employment and people's livelihood.

The key to further development of textile industry lies in eliminating backward production capacity, adjusting and optimizing.

The reporter interviewed a number of departments and enterprises in Shaoxing County, and found that in Shaoxing County, which was mainly traditional textile industry, creative industries had been introduced.

Shaoxing county China Textile City Construction Management Committee responsible person said: "we hope to make greater achievements in the creative design, guide the textile enterprises in the city to form a good atmosphere, through the creative design to enhance the entire textile industry."

In fact, in Shaoxing County, both the government level and the enterprise level, the textile industry's creative design is highly valued.

In recent years, Shaoxing has proposed to build an international textile manufacturing center, trade center and creative center.

On the eve of national day, the reporter learned from the 2011 Shaoxing science and technology fashion creative week organized jointly by the Shaoxing science and Technology Bureau and the creative industry service center of China Textile City, taking into account the limited area of the original China Light Textile City creative industrial base, the local government has decided to build a new science park and creative garden.

The new creative park will focus on the major industries such as big textile and traditional industries, and strategic emerging industries. At the same time, it will focus on original design and research and development.

In addition, with the efforts of the local government, the Zhejiang Creative Textile Industry Research Institute was formally established on the eve of national day.

Entrepreneurs have also begun to realize the importance of creative design, and the call for textile creative industry has been very high.

"A good creative design can always sell a good price."

In Shaoxing County, which owns the Chinese textile city cluster, more and more textile owners realize that only by giving more new cultural connotation to the textile industry can we promote the development of this industry.

The reporter learned that the Shaoxing industry and Commerce Bureau also said that the next step would be to continue to do a good job in the brand cultivation of creative industries in the light textile city group. In accordance with the requirements of "one factory, one standard, new product and new standard", we should help enterprises to carry out domestic trademark application registration, so as to push forward the strategy of enterprise development and trademark strategy simultaneously, so as to achieve the goal of marketing without moving.

At the same time, the positive registration of trademark registration to enterprises is more beneficial to brand creation. The registration of trademarks of some enterprises is lagging behind. In order to prevent others from taking advantage of the registration, it is necessary to mobilize enterprises to apply for registered trademarks as soon as possible.

In addition, the brand internationalization strategy will also be implemented, and actively guide and encourage export enterprises to carry out the international registration of trademarks, so as to achieve the export of trademark products, where the products are exported, and where the trademark registration is.

For the brand of creative industries, it will also guide enterprises to enhance brand operation level.