Dongguan Shoe Companies Need To Break Away Before The Capital Chain Breaks.

According to the data released by the Dongguan Administration for Industry and commerce, only in August, the number of enterprises related to shoe related businesses in Dongguan reached 65. And not long ago, there was also media coverage of the fact that "over 30% of the shoe enterprises in Dongguan were on the verge of collapse".

Many shoe traders interviewed believe that the industry and Commerce Bureau canceled only a small part of the enterprise, which can not truly reflect the shoe factory. Bankruptcy The situation.

According to the reporter's understanding, Wanli shoe factory, which has more than 500 people in Houjie, Dongguan, fails to support the long-term market downturn. The shoe factory in Houjie, Dongguan, and the twin mast factory in Humen are closing down in the near future.

The collapse of Wanli and other shoe factories may be regarded as the recession of the industry. epitome 。 Dongguan Leather Industry Association's relevant personages analysis, at present, the footwear industry in Dongguan is divided into two major industries. camp First, the days of large and medium-sized shoe factories producing shoes for world famous brands are still good. The current market slump has not put too much pressure on them. Another part is similar to Wanli shoe factory such small businesses, equipment can not keep up with, the number of orders is not much, at the moment of high cost, it is difficult to maintain their livelihood.

What puzzles the industry is that in early 2011, the EU has just cancelled its leather shoes products to China. Anti-dumping duty But China's shoe companies are not easy.

"Since the EU imposed a two-year anti-dumping duty on leather shoes exported to China and Vietnam in October 7, 2006, the EU has continued to rule" extending the anti-dumping duty on Chinese leather shoes for 15 months ". On the 12 day, at the "10th anniversary session of the Guangdong province commemorating China's accession to the WTO and the high-level seminar on openness, development and innovation", the EU's anti dumping response to China's footwear products responded to the alliance Secretary General Guo Weiwen, saying: "the Chinese government accepted the strong demand of the industry. In the beginning of 2010, the European Union's decision was formally submitted to the WTO organization for a consultative settlement. The final case ended in the EU's decision not to continue taxation in early 2011."

"But business difficulties are increasingly bothering the shoe operators. At the same time, the cost is rising. At the same time, they feel that the government no longer attaches importance to the shoemaking industry, and also has difficulties in recruiting workers, having scruples about moving internally, not knowing how long the orders and costs can last, raw materials and other supporting enterprises. It is difficult for them to migrate alone without forming a centralized production base in the interior of the shoe factories, while the shoe enterprises only migrate to the interior alone and face the situation of imperfect raw materials and processing facilities, all of which have led many entrepreneurs to abandon their business." Guo Weiwen said, "it is time to maintain the hard won advantage of the shoe industry".

"The competitiveness of China's footwear industry is derived from many supporting developments and stability. This is the reason for the steady cooperation between European and American customers and Chinese enterprises. This cooperation has also strengthened the competitiveness of China's footwear industry." Guo Weiwen said, "it will take more than ten years to build the industrial base, but the destruction may take two or three years, and it is difficult to rebuild, such as Taiwan, South Korea, Thailand and Philippines, which once had a strong production capacity of shoes. But even if the local government and footwear practitioners want to rebuild the industry, they will not be able to recover."

In Guo Weiwen's view, Guangdong is the most closely associated shoe business with international brands. Whether or not we continue to strongly support the development of footwear industry in Guangdong will be related to the maintenance of the advantages of China's footwear industry.

"Maintaining cost advantages and improving service advantages is the key to maintaining cooperation with international brands." Guo Weiwen suggested that the shoe companies that have cooperated with international brands for many years can also try to cooperate with domestic brand enterprises that have advantage of circulation channel to develop the domestic market. At the same time, they can try to establish their own brands simultaneously. Circulation channel 。

"In 2006, the average price of shoes exported to the EU was 6.3 US dollars, the average price of imported shoes was 26 US dollars, and the volume of imports remained high." Guo Weiwen said that this shows that China's high value-added brand has great room for development.