Fashion Brand FILA&Nbsp; Gu Tianle And Chen Daoming Attended The 100Th Anniversary Celebration

　　 Louis Koo

100 years is enough to record a period of historical changes; 100 years is enough to witness the glory of a brand. On October 13, 2011, with the core concept of "centennial FILA fashion return" FILA brand The press conference and centennial celebration were held in the big pot of Beijing 798 D-Park Art District, opening the celebration of the 100th anniversary of the Italian centennial lifestyle brand FILA. Clothing, shoes, backpacks, watches, glasses and other items of great historical value and commemorative significance have been constantly innovating and leading the trend in this colorful century journey, witnessing FILA's diversified development and enterprising spirit. There were many stars gathered that night, including Mr. Louis Koo, Mr. Jin Xiulu and Mr. Liu Taixiong, the famous stars of Hong Kong; The presence of Mr. Chen Daoming, a well-known actor from the mainland, made the red carpet shining. Mr. Yao Weixiong, President of FILA China, Mr. John Yang, Vice President of FILA China, and Mr. Wang Huayou, Vice President of FILA China attended the event with many fashion people in Beijing, witnessed and shared the visual feast that can be called the annual fashion show.

　　 Passing through a century of classic fashion

The layout of the celebration site is a perfect combination of century old classics and modern fashion: FILA specially moved the century old history museum in Italy to the event site, so that guests can enjoy each piece of historic Treasures Tracing back to the exciting moment a hundred years ago; The 1300 square meter show, which gathers fashion and dynamism, brings guests back to modern cities. In the light and shadow transformation of the 3D show, a grand show was launched in spring and summer of 2012. The models were in the rectangle T table The guests on the scene were intoxicated with the dream world created by FILA.