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Micro-Blog Marketing Is Increasingly On The Road Of Industrialization.

2011/10/17 10:58:00 27

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Micro-Blog Marketing Consumer Brand Marketing

October 17th hearing

micro-blog

Development in full swing has long been fully concerned by businesses and businesses.

Micro-blog marketing

Although the development is not yet mature, but increasingly on the road of industrialization.

Many of the industry's micro-blog marketing customers summed up the core of micro-blog marketing as "enterprise setting up, users singing opera".

Unlike traditional media, micro-blog can't treat micro-blog with traditional marketing concept.

In the traditional marketing concept, there is not a marketing way to reach the precision level of micro-blog in terms of user contact.

Through the micro-blog platform, enterprises can let consumers participate in the chain of business communication and marketing effectively, so that consumers and your brands will have a hard time to give up. This kind of cut refers specifically to businesses in the consumer's life scenes, so that the brand can be vivid and dynamic.

Prior to the incident happened on Sina micro-blog, "Durex shoes set" incident, ingenious products.

brand

Linking up with rainstorms in Beijing is the best case of micro-blog marketing ever since.

This incident brought the industry's thinking to integrate brand awareness into the hot events, presenting it in micro-blog with creativity and fresh attitude, allowing the majority of netizens to take the initiative to participate in micro-blog forwarding comments.

This is not only a super successful product advertisement, but also enables businessmen to accurately contact users, understand users, reach users, and turn the majority of users into their own sales.

Through interaction with consumers, enterprises can really hear consumers' voices and fully perceive consumers.

This is not achieved in the past marketing field.

Official micro-blog can help enterprises increase their influence, and from the development of micro-blog, it is very likely that micro-blog will replace the official website in a short time.

The micro-blog of an enterprise is a proprietary media created by enterprises. Through micro-blog's dynamic channels, enterprises can achieve certain communication and management with customers who have been effectively refined, instead of propaganda by enterprises in the traditional mode. This kind of instant dynamic communication can achieve rapid information dissemination.