Ningbo Textile And Garment Industry Leveraging Creativity Pformation And Upgrading

YOUNGOR: from manufacturing plant to "creative world"

In June this year, YOUNGOR will be a wholly owned subsidiary of new Malaysia.

Li Rucheng, chairman of YOUNGOR group, said that at present, YOUNGOR is pforming from a production and marketing enterprise to a brand oriented enterprise.

The company is also considering a higher level of industrial upgrading, to turn from technology intensive to art and creative enterprises, and pform YOUNGOR from a garment factory to a "creative and creative world of art and culture".

He said, "YOUNGOR should no longer follow the trend of consumption, but lead the trend and create the trend."

Unlike the view that the ordinary people just regard clothing as a labor intensive industry, Li Rucheng believes that, from the point of view of the brand, the garment industry is the creative industry and the urban industry, which is an eternal industry.

According to Li Cheng Cheng, with the improvement of people's consumption level, the consumption of citizens has entered the era of individuation, and the demand for clothing is also more and more diversified. This provides the foundation for the development of multi brands.

And the quality of YOUNGOR's products has also been fundamentally improved. It has enough capacity to support more.

This year, YOUNGOR accelerated the implementation of the brand development strategy of clothing, MAYOR, YOUNGOR, GY, Han Ma family, CEO and Hart Schaffner Marx six major brands to further deepen the development, and completed the distribution channel re layout.

YOUNGOR will gradually reduce the OEM export share with low gross profit margin and more resources. The brand clothing assets of the company will be further optimized, and the marginal benefit of clothing will be further highlighted.

Li Cheng Cheng said, "China's clothing brand still lacks the right to speak, creating and guiding the trend is the direction of YOUNGOR's next effort.

Chinese garment enterprises should strive to sprint, sometimes without the sense of historical responsibility that I have to give to others.

Because of this, we should give the clothing industry new value, new orientation and new interpretation.

Prior to this, YOUNGOR also set up the YOUNGOR creative arts and Design Co., Ltd. of Ningbo. The main function of the company is to refurbish the existing shops and decorate the new shops in the future according to the different product positioning and target consumers of the six brands.

Through the introduction of brand new creative design, brand strategy, improving and strengthening channel construction, logistics construction, adjusting product structure and enriching product lines, YOUNGOR constantly improves gross margin of brand clothing.

At present, YOUNGOR's gross domestic product rate is 63%, which is comparable to many international brands. (LV's gross margin is 64.6%, and Burberry's gross margin is 62.8%).

"Taiping bird does not dress, but fashion and creativity."

Compared with YOUNGOR, Taiping bird is a new clothing enterprise in Ningbo. It represents a lively, fashionable and fast-paced consumption concept. Chairman Zhang Jiangping said, "Taiping bird does not dress, but fashion and creativity."

Facing the confusion of traditional manufacturing industry, Taiping bird put forward the idea of fashion pformation in fashion industry.

Amid numerous queries, Taiping began its pformation journey: gradually stripping the manufacturing sector, strengthening design and marketing, practicing hard work, studying the needs of customers, and focusing on creating "fast fashion".

Under the guidance of creativity, Taiping bird broke the old concept, old mode and old channel of traditional clothing industry, and made great achievements in pformation.

In recent years, the Pacific bird has changed its traditional clothing industry from labor-intensive to fashion oriented industry with a strong growth rate of 40% per year.

Nowadays, the competition of clothing is no longer the competition of quality, price and market scale, but a unique product design idea and efficient distribution system, which is the place where "fast fashion" is hard to replicate.

"Fast fashion has changed the sunset label of traditional clothing industry. In the traditional clothing industry, it has found a new world full of imagination, turning culture and thought into productive forces, and turning clothing shops into DreamWorks."

Zhang Jiangping said.

At present, the Taiping bird has a design team of more than 130 people. It has more than 100 new types of markets every week, and has over 5000 designs in one year.

It takes only about 20 days for the whole process to take place from designer fashion to clothing, and domestic competitors need at least two months to complete the process.

Now Taiping bird has more than 1500 stores in China.

Through efficient management software, every instruction of the headquarters is pmitted to every counter at the first time, and almost simultaneously sends sales information from all parts to headquarters, and then begins another cycle from design to sales.

And this seemingly pparent "fast fashion" is precisely the core competitiveness of Taiping bird.

In order to enhance the competitiveness of "fast fashion", Taiping bird has entered the Ningbo and Fung creative Plaza, which is about to open, recently, and set up a clothing creative design company to enable the design team to operate independently.

Zhang Jiangping said, "this will help the fashion design team to exchange and learn more, inspire designers' creative inspiration and creative elements collection, produce talent gathering effect, and enhance the value of brand creative design."

"Creative Ningbo" has become the theme of this year's Expo.

The fifteenth Ningbo international costumes Expo will be held in 20 in October this year.

According to the organizing committee, the theme of this year's Expo is "creative Ningbo, Oriental dress".

Ningbo, a famous clothing city, hopes to build a platform for apparel industry market development, economic and trade cooperation, brand cultivation, fashion publishing and information exchange through the exhibition of clothing and clothing, and economic and trade activities. It will further promote Ningbo's clothing culture, promote the upgrading of the garment industry, enhance the comprehensive strength and international competitiveness of the industry, and show the new image of China's famous clothing city.

Creative design will play a leading role in this year's "Ningbo fair" and the pformation and upgrading of Ningbo garment enterprises.

According to the introduction, Ningbo and Hefeng creative square with a total investment of about 3 billion yuan will open the garden during this year's Expo.

It is an important carrier for Ningbo to readjust its economic structure, carry out industrial pformation and upgrading, and enhance its economic competitiveness. It is also an important base for Ningbo to pform from "manufacturing famous city" to "designing famous city".

Its opening will help push the pformation and upgrading of Ningbo garment enterprises.

In addition, the elements of creative design are embodied in many aspects.

For example, more than 10 cutting-edge designers released this year's trend of developing fabrics and garments in autumn and winter, Zhejiang textile and clothing technology, Career Academy graduates' design works, and selected 15 excellent designers in Ningbo garment industry. Ningbo is promoting the training and development of creative talents in costume design.

It is foreseeable that Ningbo, an old famous clothing city, will accelerate its pformation and upgrading under the impetus of creativity and usher in a new spring for the garment industry.