Shishi Shoes And Clothing Enterprises: The Field Of Outdoor Sports
Farewell to the city
Noise
Towards the embrace of nature, or mountaineering, or cliffs or traversing, "urban tribes" increasingly seek to enjoy the refreshing feeling brought by outdoor recreation, so as to regulate their body and mind and return to nature.
In recent years, the popularity of outdoor leisure activities has promoted the outdoor sports market to keep rising. More and more domestic and foreign shoe and clothing brands have begun to rush to the outdoor sports market.
Reporters learned that some shoe and clothing enterprises in our city
Transformation
They chose outdoor sports in their own fields.
brand
Mainly.
Foreign trade company
Outdoor designer with high salary
One of the designers of the outdoor sports sportswear designer is more than three years of work experience, with an annual salary of 150 thousand yuan, and a business commission.
A few days ago, the pate clothing trade company launched a high salary advertisement to recruit an outdoor sportswear designer.
Mr. Xu, general manager of the company, told reporters that the company has always been doing business in garment foreign trade, mainly undertaking cotton and casual wear.
However, in recent years, because of the popularity of outdoor leisure mode, and simply "you order me to order" foreign trade is becoming more and more difficult to do, often under the control of others, and the initiative is in the hands of foreign merchants. Therefore, through investigation and analysis, the company decided to set up outdoor leisure research and development department, focusing on the research and development of outdoor casual wear.
It is understood that at present there are quite a few enterprises that have established outdoor leisure research and development departments like that, and many garment OEM processing enterprises also have specialized outdoor leisure design teams.
A few days ago, the reporter learned from the interview that Xingke sporting goods Co., Ltd., established in 1996, is an international large garment ODM OEM manufacturer with more than 2500 employees and more than 60 advanced equipment lines. The key strategic partners include hongxingerke, noble bird, Jordan, del Hui, Anta and other domestic brand clothing enterprises.
This year, in order to further grasp the initiative of the market, the company, based on the Ministry of foreign trade, specially hired outdoor leisure clothing designers and other people.
Huang Zhihua, designer of the company, told reporters that with the improvement of people's living standards, more and more people's sports life will go to the outdoors, and the outdoor market prospect is very broad.
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Shoe industry leader
Outdoor recreation extend
Reporters learned that, in the fashion of Shishi, it is not only the clothing enterprises that turn their goals to the outdoors, but many leading shoe companies are also rushing to the outdoors, such as the wood, the king, the rush, the bulls, and so on.
Last year, Mu Lin Sen Shoes Co., Ltd., known for its production of business casual leather shoes, announced its march into the outdoor sports market.
As a famous manufacturer of leather shoes, the extension of the outdoor sports market by Mu Lin Sen fully demonstrates the importance of shoe enterprises to the outdoor sports market.
It is reported that last year, Mu Lin Sen invested 50 million yuan in outdoor sports to start the market, invested 100 million yuan to expand the market, and plans to complete the construction of 200 terminal outlets.
In many people's eyes, outdoor sports is a professional sport, but with the development of sports,
concept
Outdoor sports have become a very popular and fashionable way of life. Outdoor sports products are no longer limited to professionals.
Lin Rongzhou, chairman of Mu Lin Sen group, said in an interview with reporters that with the improvement of people's living standard, returning to nature and advocating healthy lifestyle has become the mainstream trend of thought. People of different ages, classes and occupations become the champions of outdoor products.
Market space
Increase at an annual rate of 50%
"Rain hat 200 yuan / top, tent 900 yuan / top, sleeping bag 300 yuan / mountain climbing shoes 450 yuan / double......
A total of 2800 yuan.
Shishi camping enthusiast Xiao Cai gave his own equipment a detailed account.
In fact, her equipment is still very cheap and ordinary equipment in many "donkey friends".
According to industry experts, since the outdoor industry was established in 2000, the outdoor products sector has grown at an annual rate of 48.9%, even exceeding the IT industry in the same period.
Sales of outdoor products reached 6 billion - 8 billion yuan in 2010.
Relevant forecasts show that China's "big outdoor" market is on the rise. The outdoor sports equipment market will grow at a rate of 50% per year, and its market will exceed 10 billion yuan.
"Outdoor sporting goods are becoming a new blue ocean for Shishi shoes and clothing industry." Wang Huan, chairman of Shishi PA Dao Shoes Co., Ltd., is very optimistic about the outdoor footwear market in China. He pointed out that in the future, the market space of Chinese outdoor sports shoes is huge.
industry
Road.
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