Calvin&Nbsp; Klein Will Focus On The Chinese Market.

China has become Calvin Klein

At present, the Calvin Klein brand has more than 200 independent stores in China, including jeans, underwear, CK Calvin Klein, Calvin Klein Collection and so on. This year's sales volume is expected to reach US $350 million.

Calvin Klein has also been optimistic about Beijing, and the market of second tier cities outside Shanghai, such as Hangzhou, is very powerful in purchasing power.

Tom Murry said: "brand sales in 2010 have increased by 50%, and this year will also grow in this way. Next year will continue to maintain this trend, and our general growth rate in the international market is only 10%-15%."

Calvin Klein recently opened a new concept store in China World Mall in Beijing. Chen Kun, Huang Shengyi and other stars attended the opening ceremony.

Calvin Klein also takes into account the preferences of the Chinese market, plans to add red and other colors, and will also use materials such as silk and cashmere in the Asian market.