Men'S Brand Seven Wolves And Seven Grid "Network Marriage" Entrepreneurial Performance

In 2011,

It is understood that in the short span of 7 days of 24~30 October, Taobao's seven wolves and seven grid "

Two brand marriage is a normal thing, but this is a household name for men.

The two most successful brands are consumers.

Why do we say this? There are some differences between online consumers and offline consumers.

Internet consumers are a group of young people. They are accustomed to online shopping, convenience, price concessions and other online shopping advantages, making it difficult for them to pfer to offline consumption. Similarly, offline consumers are middle-aged or elderly people who are used to shopping in physical stores, trying to wear goods or three goods, and they are unlikely to accept virtual products online.

From another point of view, a brand can not "eat" online and offline consumers.

Because different age groups, different occupations and different shopping habits determine their consumption specific.

And when "Ge Ge meets wolf", it produces a magical effect.

Through the influence of seven wolves under the line, the popularity of online seven grid has been enhanced, while online "grid" has also promoted the online wolf.

From this, we can see that after the price war baptism, e-commerce has gradually demonstrated the ability to draw consumers. Through the integration of hot events and the integration of emotional marketing methods, the commodity discount will be gradually reduced, providing goods to the online shopping customer experience at the right price, and paying more attention to meet the psychological needs of online shopping consumers.