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China Fashion Brand Annual Awards &Nbsp; Are You Ready?

2011/12/9 11:57:00 17

In December, it was

Garment industry

An important month for each brand's year-end inventory and new year's rush.

There is a custom in the department store, which is the store adjustment at the end of the year, in this adjustment, in addition to the cold.

Sale

Data is its sounding reason. Wang Zhuo, Secretary General of the China clothing association, told reporters that in recent years, a reference has been quietly added, that is whether the brand has won the "China clothing brand annual award" this year.

It is true that the popularity of clothing brands and market best-selling can not really reflect.

consumption

In the market, the brand can not refuse to enter the objective existence of the consumer evaluation system.

It has been learned that the evaluation items set up by PWC, a joint professional agency of China Apparel Association, has become a key indicator in the market reference system. More than 1000 clothing brands have entered the appraisal vision because of their market performance in 2011.

Among them, 27 brands are expected to receive lucky news in mid December, which has attracted the attention of the industry for the "Jack eighth China clothing brand annual awards" nomination list. These brands will officially enter the preparation stage for the year-end exams.

From January to March 2012, these brands will enter all aspects of online voting, research and product sampling. In the strong evaluation system of PWC awards, the collection of authoritative "business coverage statistics", "consumer behavior analysis" and "industry experts nomination recommendation list" will fully explain the principles of market inspection and build a more convincing competitive platform. The final result of the award will be officially announced in March 2012.

Wang Zhuo, Secretary General of the China clothing association, told reporters that the "grand prize" not only inherited the essence of the first seven awards, but also took up the mission of "big prize" in the future. The adjustment and innovation will always run through a series of publicity, appraisal and other aspects, and strive to sublimate in the fine-tuning.

Wang Zhuo stressed that this "Grand Prix" proposed the concept of "annual brand" for the first time. It will be called the annual brand of the annual Chinese garment brand award. This concept will be the leading brand of the "Grand Prix" brand publicity and promotion system, and together with the well-known social media, with a brand new plane, network, television and other stereoscopic publicity models, to build the clothing industry "Oscar" and the highly focused "year of the year.

brand

It is worth mentioning that the current "final review conference" mode will also break through the inherent rules of successive sessions, and select the "annual brand" of the awards in the form of group review meetings and field visits.

With the development of China's garment industry and the upstream and downstream industries in recent years, as well as the demand and hope of the whole industry for the "grand prize" activities, this year's "Grand Prix" has set up five special awards in the special award sequence, namely, the promotion of awards, the support awards, the manufacturing awards, the business awards and the Beauty Awards.

Wang Zhuo, Secretary General of the China clothing association, said that the "award" covers the manufacturing brand and terminal brand in the field of textile and clothing, and involves the commercial atmosphere of the brand and the technical support of the upstream enterprises, and the establishment of famous stores such as department stores in circulation.

At the same time, this year also added the beauty decoration awards for shoes, shoes, bags and accessories in related fields.

In recalling the past awards, he said that the "grand prize" engraved the original brand of China, with its outstanding market performance and enhancing the brand public awareness, and grew up to be the mark of the "Chinese brand".

Similarly, behind the 7 year "Grand Prix" review process, also recorded a lot of regret for the nomination of brands, for example, some brands have been nominated for 7 years in a row, but the entrepreneurs can only sit under the platform; there is a brand because the gap between 0.08 points and the "grand Prix" is lost, the jury thinks that the number can be understood clearly, and the brand is rejected by a ticket because of the issue of the quality of the goods provided by the single enterprise, because the 1 error of the enterprise is 100% fault for the consumers who carry out the purchase behavior...

Anyway, this year's final exam is coming.

For brands, knowing the scientific evaluation system of "Grand Prix" is an effective tool for enterprises to self test and sort out.

For the China Apparel Association, it carries the record of the resplendence of the Chinese clothing brand, the real response to the consumer market and the industry responsibility to promote the original brand of China to improve its image at a faster pace.