Winning The Market With Innovation Becomes The Way Of Quanzhou Enterprises' Development.

At the beginning of the new year, the order of Fujian Lida Group, which is located in Taiwan investment area of Quanzhou, is flying like snowflakes.

And for this air compressor manufacturer, there are many high-end customers in the European and American markets.

"Last year, the export growth reached 20%, and the domestic market increased by about 8%. Our plan for production this year has also been in August."

Zhuang Jinjie, Secretary of the company's chairman, briefed reporters.

At present, many enterprises are struggling because of the economic downturn in Europe and America. The group's "good scenery here" is undoubtedly envious of the industry.

In fact, in Quanzhou, the "counter trend" is far more than just one.

Recently, a reporter's visit found that using innovation to win the market is becoming the development of many private enterprises in Quanzhou.

Occupy the market with quality and innovation

On the morning of January 6th, the reporter saw in Wen song Color Printing Co., Ltd., busy workers were pporting all the packaging boxes from the workshop to one vehicle and one vehicle.

Behind these seemingly simple pieces of cardboard, they have 6 patents.

The glue developed by the company has strong penetration and good adhesion. It overcomes the problem of "degumming" faced by the same industry.

The persistent innovation in science and technology has also won remarkable achievements for Wen song color printing: from 2009 to now, its performance has nearly tripled, and the customer base has been extended to DELL, an international famous brand, by local giants, pan pan, and seven wolves.

A pair of shoes sells for thousands of yuan, and stores are located only in large shopping malls in the first and second tier cities.

To expand the domestic market by acting as a famous brand abroad and developing its own brand, focusing on the high-end market's Patton (China) Co., Ltd., has successfully realized the successful pformation from "Quanzhou manufacturing" to "Quanzhou creation".

"Model innovation" opens up new business fields

How to maintain competitiveness in adversity? "Buyer + design" -- the "magic weapon" of the Patton group is a business model different from traditional shoes and clothing.

"Buyer mode can help shoe companies collect fashionable styles and fashion elements, and the design team will develop footwear products on this basis and finally serve consumers."

Chen Weikun, general manager of Patton (China) Limited, told reporters that the company has a research and development team involved in multiple products, and has product research and development centers in Guangdong and Fujian, and has a long-term cooperative relationship with many well-known product design studios abroad.

"Once the customer orders, the production schedule and production quality of the order can be well understood, with pparent production has won a high degree of trust from customers."

Guo Jinsong, general manager of Wen song color printing, told reporters that this has benefited from the ERP software specially developed for the carton industry.

Through more than 8 years of synchronous trial, it has special functions than other ERP systems.

It achieves customer online order, online query production completion status, achieves the production process management and control remote visualization, and greatly reduces the workload of personnel, and realizes the paperless production process and automation of mechanical control.

"Product innovation" creates more resources

Innovation is not just about mode.

In order to build up the backing of enterprise's product innovation, Lida Group has led the new trend of air compressor market through the "industry university research" platform and the high-tech air compressor developed by Xi'an Jiaotong University. Its excellent environmental protection, energy saving and low consumption concept are expected to bring the market increment of nearly 200 million yuan for enterprises.

"The company has a dedicated R & D team, and some of the new products we have developed are only network channels, which are different from the products under the line in terms of styles, styles, pricing and so on."

Sniffing the development opportunities of e-commerce, the starlings sports and leisure products company began to layout the electricity supplier from May last year, and the tentacles extend from the "entity battlefield" to the "virtual battlefield".

"Just a few months, online monthly sales rose from the initial tens of thousands to several million, an increase of more than 10 times."

Huang Shijin, manager of the Ministry of e-commerce, told reporters that complementing online and offline can expand the brand influence and improve the performance. On the other hand, it can also timely collect and collect information on customer needs with the help of e-commerce providers, so as to provide a low-cost means for enterprises to achieve "quick response".

Innovation is inseparable from government support.

Enterprises are the main body of innovation, but without a scientific policy incentive system that can stimulate the intrinsic motivation of the economic entities, innovation behavior will become a passive water and a tree without roots.

Why does innovation need to invest a lot of manpower, material resources and financial resources? But most private enterprises in the growth stage do not possess such strength.

Under such circumstances, the support of the government plays a key role.

With more incentives, enterprises will be more innovative.

Take the Quanzhou Taiwanese investment zone as an example, according to the relevant policies, the 50% of the financial contribution of the enterprises in that area will be rewarded to the enterprises for a period of 3 years, and the support funds will be used for the R & D or conversion of the enterprises.

The state level engineering (Technology) Center (Key Laboratory), which has been identified or newly introduced in the park, is granted a subsidy of 500 thousand yuan per household, and the provincial reward is 200 thousand yuan.

At the same time, the relevant departments will vigorously promote service innovation, actively construct a joint development platform for production, research and research, and build a service platform for pformation of scientific and technological achievements. The successful docking of Lida and Xi'an is one of the cases.

In addition, it has actively promoted the construction of a number of listed and listed enterprises.