Children'S Clothing Industry: Three Line Low End Market Has Great Potential

"New trend"

From the March 2011 brand competition in China International Fashion Fair, and by the end of the year, the major brands announced that they will play their fist in the children's wear market in 2012, and the Chinese children's wear industry has officially entered the voice of all kinds of innovation modes.

During the CHIC2011 period, the number of exhibitors in the children's wear hall for the first time exceeded 100, and most of them were high-end brands in the industry.

Among them, the exhibition has more than 10 special booths, the scale has increased significantly compared with the previous sessions, showing the brand children's clothing enterprises' special attention to the exhibition.

Chen Zhicheng, general manager of 360 degree children's clothing, told reporters that the market structure of children's wear industry is changing from the professional exhibitions held everywhere.

There are indications that since 2011, the signs of China's clothing industry entering the shuffling period have become more and more obvious, and big brands have aimed at the children's clothing market, which is ridiculed by the industry peers as the "last fat meat" of China's clothing industry.

By the end of 2011, the signals of industry observers had become clearer.

Following Metersbonwe's announcement that it will formally launch the brand of the American bond brand in the spring of next year, the bird also announced that its new brand of children's wear will officially come to the domestic market on New Year's day in 2012.

The two news shows that in 2012, the clothing chiefs will be officially on the children's wear market.

The intention of these brands is obvious, because the first brand of children's wear industry is balabara.

Judging from the performance of Semir, under the slight slowdown of Semir brand growth, the business outlook of its children's wear brand balbala is still good, and has also continued the rapid growth trend of Semir in recent years.

In 2012, the success of the Semir model will surely lead to more successors.