Versace&Nbsp; For&Nbsp; H&M Attack &Nbsp Again; Do Not Be Caught Up In Fashion.

The hottest topic of the week has been the sale of iPhone 4S in China this week. The new apple family member has never been sold before. Rush to buy The army has long been ready to move. In China Consumer There are two things in mind that are best: one is robbed by others, and the other two is very expensive.

When it comes to crazy rush, nobody will forget the long queue outside H&M last November. In those days, there are golden colored shopping bags, which seem to feel that if they don't take one, they seem to be out of fashion. The "clothing restriction", "cattle party speculation" and "4 hours sold out" undoubtedly made the cross-border marketing of Versace for H&M a hot topic in the 2011 fashion circle.

4 hours sold out miracles Garment industry Start thinking, is the exaggerated color and tailoring is the trend of young people's pursuit? In fact, this kind of exaggerated design and tailoring for the body and temperament is not really into the life of consumers. A series of clothing sold out in November last year, in the two months from December to January, started a boom in returns and low price transfers from micro-blog to websites. The reason is very simple. Although fashion circles exclaim "Amazing" for the series of Versace for H&M designs, such exaggerated costumes are really hard to wear in daily life if they are not going to parties.

In the Versace for H&M series, the most popular styles are as long as $two hundred or three hundred, you know, such a price can not even buy one of the sleeves of the Versace senior garments. How can such a "cheap luxury" not let the people move? brand The trend of blind shopping is getting hotter.

But I hope that clothing companies and designers can see the big name behind "crazy rush fashion". Effect The essence of this is that consumers are crazy about buying, not the design, not the price, or even the clothes themselves, but the label "Versace". The appeal of the world's advanced clothing brands is deep-rooted and can not be duplicated. Those who want to create new products in the design and open the market with their products should not blindly follow suit.

The Spring Festival has not yet passed. The second spring and summer hit blockbusters of Versace for H&M have been released. The design style is the exaggerated fruit pattern with the tailored tailoring of the extremely tested body, and the clothing has not yet been listed. The blockbuster has aroused heated debate. Undoubtedly, the listing day will lead to a new round of crazy rob. Consumers are mad to grab a clothes that are not suitable for themselves, but only lose one thousand or two thousand yuan. If clothing enterprises are too hot to follow the fashion of "fashion", they will lose a lot.

Versace and H&M are world-famous advanced garments, one is the hot fast fashion brand, the big effect and the fire of cross-border marketing are not simply copied by any brand.