The Fashion Black Horse Is Going To Shine CHIC2012
In March 8th,
Goldpool
2012 the autumn and winter new product Conference opened the curtain.
After 3 years of exploration and polishing, a series of products and new positioning market strategies have been successfully pformed.
This year, Gao Er Pu ushered in the brand's full speed development stage, "palm collar 12", will grasp the future.
The twentieth session to be held
China International Clothing and Accessories Fair
(short for CHIC), as the "old face" who has participated in the Expo 6 years in a row, Gao Er Pu is now fully preparing for the costume fair. At that time, he will set off a new look and will again blow up the fashion fair.
Cohesion leads brand development
"Market planning power, commodity attractiveness, marketing detonation force, and talent cohesion."
In the marketing strategy release of Lu Xiaojiang, the director of marketing of Gao Er Pu, the four power of the new 2012 of Gao Er Pu pointed out the direction of future development.
Lu Xiaojiang said that Gao Er Pu this year will further carry on the pformation in the channel pattern and the big hand "opens the territory to expand the territory".
It is reported that in order to further strengthen franchisees, Gao Er Pu will increase support for regional agents on the basis of single store franchises, create 20 benchmark regional agents, and focus on the development of Liaoning, Shaanxi, Sichuan and other places in order to radiate the surrounding areas.
And in the direct battalion plate, Gao Er Pu will continue to integrate the office, strengthens the branch company construction, the key development Beijing, Hubei, East China, Fujian and so on.
It is reported that last year, Gao Er Pu spent tens of millions of yuan to build a direct business system, including the integration of offices set up branches, and opened a hundred Direct stores.
"We have chosen key areas in the second tier cities throughout the country, opening up large shops in the mainstream business areas to seize the strategic commanding heights, and thus radiate the surrounding areas."
Lu Xiaojiang said that the focus of the northern market is in the shopping malls. Gao Er Pu has many years solid foundation in the shopping mall channel, and the South market focuses on the floor shop. Under the impetus of these hundred direct shops, the South market of Gao Er Pu has also been rapidly developed.
On the one hand, "open up territory and expand the territory"; on the other hand, it is "intensive farming".
To this end, he will actively integrate internal and external resources to further improve the previously established high school retailer college.
Lu Xiaojiang disclosed that this year, Gao Er Pu will enhance the terminal sales performance fully, "we will introduce a domestic top retail Auxiliary organization, through the single shop supervision, the field teaching and so on, carries on the retail training in the national each region terminal, fully helps the terminal to enhance the retail business achievement.
In addition, in the 2012 market development planning release, the universal promotion of the fourth generation terminals will also become the focus of the future work of Gao Er PU.
Gao Er Pu marketing manager Lin Si said that the fourth terminal of the Gao Er Pu is the standard terminal after the pformation of Gao Er PU. With the establishment of the new location of Gao Er Pu, the new terminal image will fully demonstrate the new positioning of Gao Er Pu's exquisite and elegant.
Three years of successful pformation, delicate elegance and new positioning
In 2012, it was an extraordinary year for high universal.
As the first male fashion brand pformed into fashion and leisure in 2004, Gao Er Pu has grasped the trend that the urban young people will become the mainstream of consumption.
In those days, the unique washing style of cowboy made Gao Er Pu quickly occupy the mainstream shopping mall of the second tier cities throughout the country.
By 2009, the market was still foresight. After rigorous market argumentation, Gao Erpu once again captured the new needs of this new urban group.
Since then, Gao Er Pu has gradually adjusted the product style, and finally, after 3 years of exploration, he accurately positioned the product style as "refined and elegant".
"Gao Er Pu is to take an unusual way, from narrow door to walk out oneself style."
Lu Xiaojiang said that at present, the more famous fashion men's clothing in China is too popular and personal, while business casual men's clothes are too steady.
After three years of market research, Gao Er Pu has been constantly running in the style of the product, and finally captured a "refined and elegant" style. This will be the city elite group can express their clothes in the workplace, social networking, party and other occasions.
"It is dignified without losing vigour, introverted, without losing tension and understatement to show an elegant sense of quality."
Lu Xiaojiang said so.
Wu Junhua, manager of R & D Department of Gao Er Pu, said that 2012 new products of autumn and winter were widely used.
High end wool fabric
The new material, such as light down fabric, and so on, makes the gloss feel more restrained through the washing process. Bold color collision and fashionable skin splicing make the new season products more fashionable.
Fashion black horse is about to shine CHIC
In March, as China and even the world.
Clothing industry
The "wind vane", the annual China International Clothing and fashion fair, is about to celebrate its 20 year old birthday.
For the top stage of the domestic apparel industry, Gaulp, who has attended the exhibition for 6 years in a row, is also preparing to take the opportunity to become the focus of the industry again.
After continuous design and improvement, Gao Er Pu launched a modern fourth generation terminal image style in the past two years, and gradually spread throughout the country.
At this stage of the show, Gao Er Pu once again incorporated a more fashionable and more advanced design concept on the basis of the fourth generation terminal image style.
It is bold and innovative in appearance, showing the style of fashion and atmosphere, while inside the exhibition hall embodies the sense of quality through details.
The 160 square meter exhibition booth, especially the huge LED colorful glass, will make it a beautiful landscape at the Expo.
After three years of exploration and precipitation, meticulously created series of products, new positioning of the market strategy, and a new image worth looking forward to, Gore will shine again.
CHIC
!
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