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Zhang Tianai: Pavlova Fashion Group Of Commercial Actress

2012/4/9 19:45:00 27

FashionBrandClothing

"Successful women need tolerance."


Reporter: now that the global economic environment is bad, your brand seems to have not been affected, and has gained considerable orders. How did you do that?


Zhang Tianai: two years ago, I began to shrink the number of my own stores, especially last year's trip to Tibet, which made me feel that I didn't need to do so many Ready-to-wear costumes.

Sales culture and

brand

The concept of producing many things that people really don't need and satisfying greedy desires is a great waste.

An unexpected gain from this is that my brand has not been affected by the timely financial contraction under the sudden financial turmoil.


Reporter: what do you think is the difference between male and female leaders when facing difficulties and crises? What are the advantages of female leaders?


Zhang Tianai: a very interesting phenomenon is that in the financial world or in real life, you can see that women always "glue tape" that is behind the men to help clean up the mess.

To some extent, this financial turmoil has shown the same.

Women account for a large proportion in my company, and most of them are women.

I have always believed that women are not only more careful, but also better able to adapt to changes in the environment, and on many issues, female managers are more flexible.

In the world of male leaders, there are few "grey areas". To me, the "grey area" is more secure, which means that more direct conflicts can be avoided and greater flexibility.


Reporter: I remember a belief that you have always believed in, that is, "we must change and not change. We must lag behind". In fact, many times, change requires courage and cost. Where do you always change your strength and courage?


Zhang Tianai: there is always a contradiction here, because the outside world gives you a lot of temptation, so that you will be temporarily lost, give up your heart's original dream and the real "soul". The courage to change is to always insist on the real demands of my heart.

For example, 10 years ago, I chose to leave because I had to follow my artist's dream.

The most favorite thing in my bones is literature and art. Every day, I deal with factories and negotiate with clients, which makes me lose.

Art

The space of creation.

10 years later, I hope that my artistic dream can be shared with more people and bring more people happiness. So I founded the art school and the Art Fund. These are the real thoughts in my heart, and I feel the joy of inner heart because of the implementation of the idea.

I think this kind of happiness should be the driving force that keeps you changing.

Because you know that every change means closer to the real self, close to the depths of the soul.


Reporter: what is your definition of an outstanding woman or a successful woman?


Zhang Tianai: it is the most important thing to have a very tolerant effort. This is my greatest experience now.

I am afraid that time is not enough. I want to gather more people to do this with me.

Luckily, I have the ability and resources to work for the society with more "heaven".

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