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AOKANG, USA, India And Hongkong Launched The Three Major International Branches.

2008/2/13 0:00:00 10617

AOKANG group, the largest private enterprise in China's footwear industry, announced that AOKANG, the three major international branches of the United States, India and Hongkong, started at the same time. All employees were employed locally to fully implement AOKANG's "localization strategy overseas." how to make full use of international resources to enhance the brand connotation and expand the market is the key to the upgrading of China's footwear industry. "At the fourth China International Footwear exposition held in Beijing recently, the Secretary General of the Beijing international footwear exposition Li Yan made such a judgement. A series of internationalization initiatives of Chinese shoe enterprises coincide with Li Yan's judgment. In May 23rd of this year, BELLE listed on the main board of Hongkong, issuing nearly 1 billion 400 million shares at HK $6.2 on offer, raising 1 billion 100 million US dollars, freezing funds up to HK $446 billion, exceeding the 415 billion 600 million Hong Kong dollar record of last year's largest global offering activity, ICBC, setting up the most frozen capital in Hongkong stock market. In July, AOKANG group, the largest private enterprise in China's footwear industry, announced that the three major international branches of AOKANG, the United States, India and Hongkong, started at the same time, and all employees were employed locally to fully implement AOKANG's "localization strategy overseas". It is reported that AOKANG has established five sales centers in Japan, the United States, Russia, Italy and Spain, and has set up shoe design centers in Milan. Earlier, in 1998, Italy's three famous shoemaking enterprises were happy to work for the brand of the brand, and after the beginning of the national brand export, the company established a marketing agency in the United States, Brazil, Cuba and other countries and regions. Zhang Shuhua, director of the China Leather Association, said: "a series of initiatives, such as financing overseas markets, OEM strategic cooperation, and seeking overseas foundry, show that Chinese shoe companies are making use of global resources to enhance their value. "