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Wenzhou Shoe Enterprises Return To Main Business, Raise Salary And Increase Production Line, And Open Up International Market.

2012/4/29 9:03:00 25

Wenzhou Shoe EnterprisesAOKANG ListedAOKANG Leather Shoes

A few days ago, it was listed on A shares.

AOKANG International

The purpose of raising funds was announced for three projects, namely, marketing network construction, information system construction and technological pformation of R & D center.

This year, it will invest 100 million yuan to open up 1000 entrepreneurs to the public and further expand the marketing network of AOKANG leather shoes.


Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said before

Wenzhou shoe enterprises

More diversified businesses and more experience and lessons have been learned since last year.

Shoe enterprises

All of them are beginning to calm down and return to the main business, raise the salaries of technical staff, increase production lines, and further expand the international market. The shoe industry in Wenzhou is expected to return to last year's sales scale.


There are nearly 8000 leather shoes enterprises in Zhejiang Province, accounting for more than 3000 of them, with an average annual output of 3 billion pairs, accounting for nearly 30% of the national market share.

But there wasn't a listed company before.

Xu Yong, chairman of the China Leather Association, said that the successful listing of AOKANG shoes meant that the first A stock company listed on the "R & D, production, distribution and retail business of leather shoes and leather products".


Wang Zhentao, chairman of AOKANG international, said that in order to further expand the market, AOKANG invested $100 million this year to set up a business helping fund. It recruited 1000 entrepreneurs from the community and opened stores in twenty provinces and cities such as Beijing, Tianjin, Chongqing and Henan.


"At present, more and more capital and entrepreneurs have come back to the business and the real economy in Wenzhou, and the shoe industry is one of the more obvious industries."

Zhou Dewen, President of Wenzhou SME Development Association, said.

In addition to AOKANG, Kangnai group is also further upgrading its main business.

According to customs statistics, in 2011, the sales revenue of Kangnai leather shoes increased by 40% over the previous year, and the average export price reached 25 US dollars, about half as high as that of Wenzhou's leather shoes exports.


According to statistics of Wenzhou shoe leather industry association, since 2009,

Wenzhou shoes

The annual export volume increased by about US $1 billion, the first time this year there has been a downturn, and the export of footwear in the first quarter has fallen by 9.03%.

Among the 151 main export countries, only the United States increased significantly.

The industry expects that if the Wenzhou shoe exports rebounded in the two quarter, the annual export volume is expected to remain unchanged from last year.

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