Yantai Builds China's Famous Clothing City To Promote Brand Building

2011, Yantai, Shandong Garment industry Actively implementing the "Shandong clothing industry adjustment and revitalization opinion", the city's clothing economy has maintained a steady and rapid development, and the main business economic indicators and profits and taxes and profits are ranked first in the same industry in the whole province. We should further promote brand building, take cultural and creative as the guide, take Shu Lang to build the international women's clothing brand, and take Nanshan to build the most fashionable potential fashion business men's clothing brand in China as a model.

2011 is the year when the Yantai association organizes the largest number of companies taking part in the exhibition. Whether it is from organizations, exhibitors, publicity and reporting enterprises, or helping enterprises to expand their communication links, they have done some work and achieved certain results.

In 2011, the clothing industry in Yantai showed eight highlights: Shu Lang won the annual innovation award of China fashion brand, Yantai. Clothing enterprise The overall image has been upgraded. "Flag source" hospitality Shandong leisure exchange Chen Yanqin released the Chinese cheongsam show. The association has expanded its external exchanges and cooperation. The chairman of Shandong Shu Lang Wu Jianmin has fully demonstrated the image of the new generation of the textile and garment industry in China. The curtain has been quietly opened in Yantai to create the famous city of women's clothing in China. The industrial upgrading situation is very good, and Shu Lang has climbed the top list of China's textile and garment industry in 2011.

However, the improvement of the industry is also intertwined with various new and old constraints. It faces both rare opportunities and risks and challenges. First of all, in 2011, due to the lack of labor in the national garment industry, the overall operating rate of the coastal areas reached only 70%, and the operating rate of many large enterprises was reduced to 80%, and the utilization rate of small and medium-sized enterprises was 50%. Although the city of Yantai is better, the turnover rate of workers is generally around 10%. The two is the rising cost. The soaring cotton prices led to the increase of all clothing raw materials, the increase of wage and welfare costs, the rise in the price of commercial rents and the increase of transport prices, and the rise of water, electricity and other resource prices. Fiscal policy raises the cost of industry credit. The rigid rise of cost and the further shortage of resources are adjusting the supply capability and structure of the industry. Three, there are more complicated factors. The impact of the financial crisis has not been eliminated, coupled with the European debt crisis. The substantial rebound in the international market is not yet clear, and the economic and market demand of the developed economies has maintained a low growth rate. Exchange rate and trade protectionism are the problems that the industry must face.

In the face of the improvement of the industrial situation but the frequent occurrence of new unfavorable factors, the transformation and upgrading of the whole industry has begun in full swing from the transformation of enterprises. Taking the road of new industrialization, changing the mode of development, structural adjustment and industrial upgrading are not only the key process of building a "strong garment country", but also become the only way for the development of garment enterprises in Yantai.

2012 Garment industry in Yantai The association will take Scientific Outlook on Development and the "12th Five-Year plan" to guide the work of the industry, take science and technology innovation as the guide, transform the way and adjust the structure as the main line, innovate the working train of thought and method, strive to improve the consciousness and ability to serve the industry and enterprises, and build the famous Chinese women's wear city in Yantai as the center, so as to achieve the goal of sustained, stable and healthy development of the garment industry in the whole city.

In 2012, Yantai will further accelerate the transformation of development mode and structural adjustment, and actively promote transformation and upgrading. We should give full play to leading enterprises such as Shulang, Nanshan, Qi Yuan, Rong Chao, Sheng Ding and so on, leading and helping them, highlighting independent innovation and enhancing their capability of independent innovation. We should further promote brand building, take cultural and creative as the guide, take Shu Lang to build the international women's clothing brand, and take Nanshan to build the most fashionable potential fashion business men's clothing brand in China as a model.

At the same time, we should strengthen ties and expand internal and external exchanges and cooperation. Organize key enterprises to participate in China International Clothing and accessories fair, organize enterprises to participate in the Shanghai textile and garment transnational procurement fair, organize enterprises to participate in Qingdao International Sewing equipment and accessories exhibition, organize designers to participate in the "hair Cup" China knitted fashion design competition, organize enterprises to participate in Qingdao international fashion week, organize skilled personnel to participate in the province textile and garment industry technicians, senior technicians evaluation audit, organize enterprises to participate in a series of activities organized by the Provincial Association.

We should also strengthen credit guarantee for garment export enterprises and prevent the construction of export risk system. We should effectively help small and medium-sized garment export enterprises to expand financing channels, guard against export risks and ensure the safety of foreign exchange collection. We should further expand exchanges and cooperation between associations, enterprises and overseas, and expand international markets. Free organization of enterprises to participate in Hong Kong and Macao clothing exhibition, organize enterprises to enjoy government subsidies to participate in Japan, Italy, the United States and other famous exhibitions.

Strengthen statistics and research work. To provide guidance for the government to guide the work of the industry, and to provide assistance for the development of enterprises. We should further strengthen the Association building and improve effective service capabilities. The association should continue to improve its work system, absorb and integrate various social resources, and provide effective services for the government and enterprises. We will actively promote the construction of Yantai's famous Chinese women's wear city. (germination)