The Significance Of Microfilm Marketing To Semir Costumes

Without Lee Min Ho, can Semir's Micro movie still trigger so many expectations and madness?

In April 13th, the Semir micro film Your Moment My Moment, starred by Korean star Lee Min Ho, was launched on the major video websites.

What is the story of the 3 minute and 22 minute microfilm?

Turn around in a confused city and wear different styles of Semir brand spokesmen.

She met the heroine of Qingli, and she changed her mind every day.

You can dress well in literature and art.

When he wrote "Your Moment My Moment" on the wall, they fell in love and wore different styles of Semir to leave their love footprints in every corner of the city.

When the crazy fans rushed to him, the heroine discovered that the handsome boy was a famous Lee Min Ho.

The two did not know why they started the quarrel and the cold war.

Later, she sewed a T-shirt on her own and stitched the "Your Moment My Moment" on her chest. She dressed as a courier and sent her clothes to Lee Min Ho's hands and turned away.

Lee Min Ho, who saw the clothes, chased him out and shouted, "please wait! Don't give up easily! I want to be with you."

My Moment Your Moment. "

"Story" is like this. It has no ups and downs, no "baggage" and even a bit of a puzzle.

However, this does not affect the screaming and popularity of minoz (Lee Min Ho's fans).

As of press release, only on Youku Internet, the number of micro films was 133 thousand times, and there were more than 14000 reviews.

Most of the comments are minoz expressing their love for idols.

Of course, Semir's planning team has devoted a lot of effort to this micro film.

This micro film core planning creative all from the Semir brand, the whole Hongkong shooting, from preparation to shooting lasted 5 months.

Before the launch of the micro film, Semir's brand communicators have cut some of the micro films into a trailer with a length of 17 seconds and uploaded to the major video sites. Micro-blog's posters, wallpaper delivery activities and all kinds of online surveys related to microfilm can see Semir's efforts to spread the micro film.

The sales department also gained a lot from the micro film and Lee Min Ho.

Since April 20th, Lee Min Ho micro film exclusive TEE has landed in 20 Semir stores nationwide, with a total sale of 2000.

From the sales announcement received by fans from all over the world, the sales force brought by the micro film should not be underestimated.

However, all of this has nothing to do with the quality of the micro film itself. It has nothing to do with the Semir brand, it is only related to uncle Lee Min Ho.

Microfilm will experience brand experience

And catalogue to sublime to emotional experience.

It can't be just an advertising film. It must have cultural value and tell a touching story.

Only in this way can brand information be deeply rooted in people's hearts.

From Chanel's "Paris Shanghai Rhapsody", "the year of the Prada" to "the goddess of blue Shanghai", "Herm anytime s", Cadillac's "instant trigger", even to China Mobile's recent "old people's wishes", we can all find that the "spread" effect of the new media should be sprung up, so that customers who live in new media can help the brand communication, post, stars and stories with the help of websites, blogs, e-mail and so on, which is an essential element of a micro movie.

I have to say that Semir chose the right spokesperson this time.

In the micro film marketing, it organically combines the sales force of the terminal store with the appeal of the spokesperson, and maximized the role of the spokesperson.

From this perspective, Semir's Micro film marketing is a model worth learning.

However, we still have to ask again: if there is no Lee Min Ho, such a plot of inexplicable micro film can still have such a pmission effect? If there is no Lee Min Ho, Semir's Micro film exclusive TEE can sell hot?