Qi Bohui Leading The Maturation Of Juvenile Sports Equipment

　　“ internationalization ”The full use of marketing means such as "fashion color" and "microblog" has made Qibohui youth sports equipment quickly occupy a leading position in the highly competitive youth and sports goods market in just a few years. Its phased victory can be called a classic case of Chinese local youth clothing enterprises building brands. With the launch of a new generation of brand image system and network featured marketing strategy, Qibohui once again quickly won the attention of consumers with its innovative marketing model.

reporter: Seven Wave Splendor The new brand image strategy has attracted much attention. Could you please introduce this plan and prospect?

Chen Jinbo: Qibohui's brand new strategy covers the upgrading of the marketing center, the construction of the brand system, the upgrading of the product series and other aspects. Although Qibohui is very young and growing rapidly, the future development trend of the brand should be paid attention to and planned in advance. Only with a long-term vision can the enterprise go further. Therefore, we spent a huge amount of money to establish a new marketing center this year, and took brand marketing and product R&D and production as an important part of the enterprise's development. Focusing on the market demand of China's youth sports equipment industry, we started the latest brand image system design in the second half of 2011, looking forward to forming a unified brand visual style, highlighting the brand connotation of Qibohui's "All for Teenagers", and also integrating with the cultural style of contemporary youth.

Reporter: Which step do you think is the most important in the implementation of Qibohui brand strategy next year?

Chen Jinbo: The most important thing I think is to strengthen the brand by improving the brand culture of Qibohui. Qi Bohui has always insisted on making professional sports equipment for young people, and regards caring for young people as an important part of corporate culture. In order to create a bright name card of youth sports, Qi Bohui has devoted a lot of efforts. A good brand culture can not only better realize the business purpose of the enterprise, but also effectively carry the social function of the enterprise. In 2012, Qibohui will improve our brand culture system through a variety of powerful internal and external measures, and more importantly, it will infect our consumer groups and all people who contact Qibohui through excellent brand culture, so as to jointly do good deeds and practical things for Chinese teenagers.

Reporter: How do you view the Chinese youth sports equipment market? What are the opportunities and challenges for future development?

　　 Chen Jinbo : At present, Qibohui is the first in China's youth sports equipment industry, and has a great leading edge. But I have always stressed that we should not feel that everything is OK and relax our demands on ourselves. In the future, how to promote the whole industry and promote the overall upgrade of Chinese youth sports equipment to be able to compete with international brands is the goal of Qibohui. Our current advantages are both our opportunities and challenges. First of all, we must ensure that we keep forging ahead and never fall behind. Then we can consider whether we have the opportunity to be the industry leader, find some advanced development models for China's youth sports industry, and lead the development of the entire equipment industry. The challenge is how to maintain a dominant position and how to develop sustainably. If you have been paying attention to Qibohui, you will see that we have been constantly challenging ourselves and innovating in brand building, product series planning and other aspects. At present, we are preparing for the next step of development model change, but the brand's professional and international development is still our basic strategy.