Fujian Clothing Market Pressure On Stock Market, Discount Sale In Advance

Soon after the summer of summer in Fuzhou, the summer clothes of various clothing stores began to clear up in advance.

The first 30 percent off, second, 75% off, low price discount is everywhere, and sales promotion is unprecedented.

Businesses are willing to sell goods at a loss.

Some merchants confessed that because of the dismal market this year, the stock pressure is large at present.

Early sales promotion for early dumping businesses

In the section of clothing stores such as fairy Tower Street, Jintai Road, South Street and East Street, almost every clothing store's doorway has a discount scheme for summer wear.

"Buy one, send one", "one piece, 60 percent off, two, 70 percent off," "100 to 200"...

All businesses are trying their best to attract customers' attention.

"Before, we all had two discounts, and third were still the same as the original discount.

This year, we launched 3 discounts that could be made lower, and 4 items were lower than the 3 discount.

The owner of a clothing store in Jintai Road said that at the beginning of July, they thought about the sales promotion plan, so that customers could buy more clothes and digest their backlog.

Many clothing stores have sold snapped signs to attract customers.

Not only did ordinary clothing retailers start their seasonal promotions in advance, but also all the brands in Dongfang department store and Dayang department store began to promote summer wear.

Promoters of a sports brand at Dayang department store said promotional activities began this month.

Compared with previous years, this year's sales promotion was fully half a month ahead of schedule. It usually began in August.

Mr. Lin, a shopkeeper of a sports clothing store in South Street, told reporters that in recent years, seasonal promotions usually started in early August. Although some clothing stores will start to discount at the end of July, most shops have been promoted 1-2 weeks earlier this year, which shows that all businesses want to sell as early as possible.

Market downturn, clothing industry inventory pressure

Chung Chen Street wholesale clothing market, Mr. Chen told reporters that this year the overall downturn in the clothing industry, the clothing industry in the past years are generally low season in late June and early July, and this June, just beginning, the market continued to slump.

Like his clothing store, the turnover in May was still more than 10 thousand yuan. In June, it dropped to less than 5000 yuan and shrunk more than 50%.

"At present, I have more than 40 thousand yuan in stock."

Mr. Chen said that by this time last year, there would be only a few thousand dollars left.

Lin Minhui, who has been engaged in clothing wholesale for many years in Fuzhou, told reporters that there are many reasons for excessive clothing inventory. Because the production of garment factories has several production cycles, the clothing of the season usually has to be ordered six months in advance, which requires wholesalers to have the market forecast ability. Once the deviation is predicted, it will result in backlog or insufficient inventory.

"Because of the good clothing market in the past few years, some clothing wholesalers this year are blindly optimistic and make a lot of stocking. In the face of this year's overall market downturn, there is a backlog of stock."

Lin Minhui said.