Lining Will Stop Issuing Orders.

After announcing the annual profit police, the company announced at the latest performance note that it would no longer publish the important reference data for the quarterly order.

Net profit in the first half of dropped 84.9% to 44 million yuan.

Zhong Yiqi, chief financial officer of Lining, declared that the sales situation of the order can not predict future sales. Therefore, the company decided to change its sales strategy for the second quarter of next year.

Since the first quarter of 2013, the company has adopted a more flexible way to manage the process of product listing, so the result of ordering will not fully predict the actual operation and sales in the future.

However, it is thought that the announcement of this important operational data will further crack down on investor confidence.

In order to carry out strategic pformation, the company began to reduce orders from the three quarter, so the order data will no longer be reference.

Jin Zhenjun, executive vice president of Li Ning Co

Sports stocks generally adopt franchisee mode.

Data is far more important than sales in the same store.

Lining's move will undoubtedly increase the difficulty for investors to analyze the company, and the valuation given by investors to Lining will also be reduced accordingly.

Paget senior analyst Ying Zongjie

A Lining, Gome, business mode and cash flow will be severely tested in the next one to two years.

It is unavoidable to reduce the scale and save expenses and stop bleeding.

-- Beijing

Industry old wheat

The problem with Lining's channel now is price confusion and heavy load.

Changing the order will reduce the stock in the short term, and rely on improving the consumers' pull for a long time.

Image and design promotion are the kingly way.

Zhejiang netizen MARK

Economic downlink cycle, in the increasingly competitive external environment, the company's structural adjustment has enhanced the uncertainty of the prospect. At the same time, taking account of the backlog of high storage backlog needed by the company's rapid expansion, the company's revenue growth momentum has been scarce in recent two years.

- a brokerage analyst in Shanghai