The First Step Of De Stocking Shoes And Clothing Brands Is To Realize Informatization

In recent years, inventory problems have been plagued, including "Minpai" Clothes & Accessories ”Brands within clothing Operators, and Fujian brands such as Seven Wolf, Nine Muwang, Anta, etc., have achieved the goal of sudden drop in inventory ratio through the "transition period". All of this stems from three words - informatization. People in the industry directly pointed out that the biggest problem of solving inventory is to achieve informatization. Moreover, shoes In the future, the service brand will fight against the "top of information".

　　 Informatization boosts "inventory sales"

Since July, Seven Wolf , Anta, Mulensen and Qipai have launched "Special Sale" in Xiamen Huli Wanda. Many citizens "sweep" goods many times a week, and the scene is very popular. According to the data, the inventory of Seven Wolves accounted for 20% of the total assets in June 2011, compared with 10% in the same period this year, and the inventory sales were solved by half within one year; Jiumuwang's inventory accounted for 15% of total assets in June 2011, compared with 13% in the same period this year.

Why can big brands such as Seven Wolves and Nine Muwang be "independent" when everyone cries "hard to sell stocks"? The reason is very simple, information-based.

For Seven Wolves, its businesses include business men , as well as leisure, women's wear and other series, if there is no strong information platform, these series can not be coordinated. In 2008, Septwolves cooperated with Oracle, a global software giant, and AP (category plan) and MFP (commodity finance) systems were successfully launched, becoming the first enterprise to successfully launch the project in China With the launch of the system, Seven Wolves started a fine management stage with the help of advanced information systems and concepts. Its retail management software provided more accurate guidance for pre-season sales, gross profit and inventory plans, midseason category planning and price management, and commodity promotion and clearance business at the end of the quarter.

The rapid deployment mode and reliable system functions have established a unified business process for the Seven Wolves to achieve better business planning, and provide in-depth insight through accurate data analysis and customer needs.

　　 Data analysis is important

"Without data analysis, it means losing competitiveness." Lin Hongnan, chairman of Fucheng (China) Co., Ltd., believes that only with detailed and applicable data analysis can enterprises grasp the "core" information and make first-hand accurate judgments and decisions. He said a classic course that MBA must tell, "The story of beer and diapers".

Generally speaking, beer and diapers are totally different products from customers. However, the data mining results of Wal Mart within a year show that the store beer that sells well in diapers in residential areas also sells well. In fact, the reason is very simple. When the wife asks her husband to go downstairs to buy diapers, the gentlemen usually reward themselves with two cans of beer. Therefore, beer and diapers have the most opportunities to buy together. In view of this, Wal Mart placed diapers and beer in a related area, and sales increased by 20%. This is a secret discovered by an intelligent information analysis system of modern shopping malls. This story is recognized as the birth of data mining in the business field.

In domestic airlines, Dragonair and Cathay Pacific seem to have a higher degree of information service.

Generally speaking, even if passengers board a domestic airline's flight on their birthday, almost no one will celebrate their birthday, but at Dragonair or Cathay Pacific, passengers may receive a birthday card or a small cake. "Obviously, this is the role of informatization and the benefits of data analysis." Chen Shiqing, general manager of creative paper and plastic, said, These airline companies will scan and identify personal information. Once the ID card number is entered when registering, the airline's "brain" system will receive information, including the passenger's favorite seat, whether to drink coke or coffee, so that passengers can really feel "super VIP".

　 future clothing Inevitably "informatization"

Have you ever thought that once you enter the clothing retail store, even if you haven't been there for half a year, the clerk can call your name and guide you to the product type area that you like, so that you can choose new styles and new varieties. "These can only be done by informatization." Lin Hongnan said that informatization can integrate all customer information, including facial recognition systems, Through the camera set outside the store, the customer can be locked in by the customer's face recognition system at the first time, making him feel "unique". "This is only a small area of clothing informatization, and the future clothing information 'cloud computing' is an important means for clothing enterprises to compete". As a strategic partner of Oracle, Lin Hongnan said that Oracle's exhibition hall in the Shishi headquarters building has been decorated in an orderly manner, and will soon present a "futuristic" touch to customers.

The development strategy of "comprehensively improving the informatization level and promoting the deep integration of informatization and industrialization" proposed in the Twelfth Five Year Plan for National Economic and Social Development spin As far as the garment industry is concerned, the informatization process of garment enterprises must start from the information technology of single business, and extend from the local garment design of single machine to the collaborative design of networking and different places. The complete garment design process, from style design, template design, file pushing, layout and other processes, requires the cooperation of a variety of designers, including artistic creation and engineering technology.

For Shishi clothing industry, the marketing mode of mass customization has formed scale operation in foreign countries, and the mass customization marketing and production mode through the Internet has become mature, and will become a model of future clothing network marketing, as the most effective means to solve mass customization, The apparel enterprise information platform supporting mass customization will become an important trend of technology development.