Trend Of Garment Marketing In 2012

2012 is an important year for the development of China's clothing industry.

It is important because the central economic work conference regards 2012 as the key year for China's economic structural adjustment, and regards expanding domestic demand, especially increasing consumer demand as the focus of economic restructuring.

In this situation, there will be a major breakthrough in China's clothing development in 2012.

After the impact of the international financial crisis on China's economy, the government's supervision of clothing has undergone significant changes: the fight against genuine pyramid schemes has increased, and the support for garment enterprises has also increased.

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In the course of development, the government has changed the way of supervision and provided more services to clothing enterprises for the country's contribution to the relief and stimulation of employment.

Therefore, the social environment of China's clothing development will be more relaxed.

This is the first new trend of the development of China's garment industry in 2012.

In 2012, the main signs of the more relaxed social environment in China's clothing industry were three aspects: first, the government no longer dealt with the violation of the clothing licensing enterprises as a pyramid scheme.

Garment enterprises that win the clothing license are the main force and main force in the clothing market. They may have such problems in the course of market operation, but they are essentially different from pyramid schemes.

Most people have a correct understanding of clothing and will no longer be excluded from fear of pyramid selling.

Therefore, 2012 will be the largest year for garment enterprises to recruit garment workers.

In 2012, China's garment industry began to shift from "quantity" to "quality" in the following three aspects.

First, the cultural construction of garment enterprises will be raised to a new level.

After several years of development, garment enterprises that have obtained clothing licenses in China have made great efforts in cultural construction.

The corporate culture has been widely disseminated in the industry.

In 2012, the cultural construction of Chinese garment enterprises will have a new breakthrough in combination with the culture of the system (Group) and the consumption culture of the masses.

Therefore, it can be predicted that the cultural construction of Chinese garment enterprises will be raised to a level in 2012.

The combination of personnel sales and e-commerce, or "E" clothing, will have a good start in 2012.

At present, several garment enterprises are undergoing "E" pformation, or are designing "E" new fashion models.

The combination of clothing and e-commerce can realize complementarity of market resources, complementarity of marketing means, complementarity of social resources, complementarity of service means, complementarity of distribution modes and complementarity of management modes.

E-commerce can change the structure of the apparel industry, change the marketing pattern and change the marketing concept.

The combination of clothing and e-commerce B2C is in line with the direction of the pformation from marketing to service industry, which is in line with the development direction of personalized service, in line with the direction of enterprise virtualization development, and is in line with the development direction of enterprise's sales and production, and is in line with the development direction of membership consumption.

Some large garment enterprises in China have already seen them.

The advantage of "E" is that they are ready to try out the "E" costume in 2012.

We believe that through the "E" of clothing, will rewrite the sales records of these garment enterprises, clothing sales performance will be greatly improved.

At the same time, we suggest that other garment enterprises should have a plan for the "E" clothing from now on, and will be implemented when the time and conditions are ripe.

In short, the good start of "E" clothing in 2012 opened up a new way for the future development of clothing in China, which deserves the attention of the industry.