Super Shoes And Clothes Nuggets New European Market

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For the vast majority of export-oriented enterprises, this year is definitely not a good year: the international market as a whole is weak and consumer demand continues to decline, which has led to many enterprises in the order "not enough to eat" situation.

However, even in this unfavorable situation, many Jinjiang enterprises have won many orders by virtue of their own products and research and development advantages. Jinjiang super shoes and Garments Co., Ltd., which is the main product of football shoes, is a good example.

Reporters recently learned from the company that the company's order has been discharged to the end of the year.

In order to arrange the production of orders, the company had to push off orders from some customers.

"Although this is a helplessness, but it is better than after the order is not delivered."

Zhang Jiameng, deputy general manager of super shoes and clothing, told reporters.

Single product assault Road

Unlike many shoe factories in the present days, workers are busy and busy in their shoes and clothing production workshops.

"Now I am catching up with a lot of goods coming out at the end of the month. I am afraid I have to work overtime two days."

On the assembly line, a worker told reporters.

This busy scene has been going on for a long time.

Reporters learned that after the Spring Festival this year, the production line of super shoes and clothing has not stopped, basically in full capacity production.

This phenomenon makes Zhang Jiameng happy and worried.

The joy is that many companies around the world are worried about the order. Meanwhile, their businesses can still receive many orders. The worry is that too many orders can not be arranged in production.

This is not, in order to be able to arrange production, super shoe clothing has just pushed away a large customer's order.

"It is not that we have not moved the mind of others, but the enterprises specializing in the production of football shoes are basically not. Most of them are mainly traditional tourist shoes."

Zhang Jiameng told reporters.

Zhang Jiameng's words show that the most important reason for the order of shoes is the professional production of football shoes.

Like many shoe factories in Jinjiang, before 2000, shoes and shoes were also focused on the export of casual shoes and tourist shoes. After all, the cake was the biggest in the market.

But looking at the increasingly fierce competition, Zhang Jiameng thought it very hard to spell the price of a small factory but not a big one.

"Anta, XTEP and other leading sheep have already set the standard rack high, but later it is hard to get a slice of it."

This way, the road will be narrower and narrower.

Prior to that, super shoes and clothes have been processing professional football for a major customer in the Middle East.

It has the professional technology and production technology for producing football shoes.

In Jinjiang, most shoe factories regard football shoes as "accessories", which is almost still in the "vacuum" market and was soon discovered by Zhang Jiameng.

Since then, the shoes and shoes have been the main products of professional football shoes, and have won a large number of international orders.

"Nowadays, whether exported or domestic, our football shoes are quite competitive in the market."

Zhang Jiameng told reporters.

Nuggets new European market

For super shoes and shoes, one side is constantly strengthening research and development on football shoes, while the other is to constantly develop new products.

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From the change of customer lists over the years, we can see that the new development of super shoes and clothing for the market: from South America, Middle East customers to Europe.

Zhang Jiameng told reporters that the biggest customer of super shoes and clothing exported now comes from the market that Turkey did not pay much attention to before.

New markets and new customers bring new challenges to new shoes and garments.

"For us before, customers can get a big order for the next ten thousand pairs of football shoes, and Turkey merchants sometimes have tens of thousands of pairs at a time.

This is a great test for our production capacity and order arrangement. "

Zhang Jiameng told reporters.

Although new challenges have been encountered in the development of new markets, a steady stream of orders has given the super shoes and clothing a taste of sweetness, and even strengthened Zhang Jiameng's confidence in walking on this single item of football shoes.