Excellent Buy Online Shoe City Xu Lei: The Right Way To Promote Sales Can Get Twice The Result With Half The Effort.

Excellent buy online shoe city CMO Xu Lei

Double eleven is around the corner, and every household appliance manufacturer has launched a promotional campaign.

Online shopping

City CMO Xu Lei said, suitable for the business itself sales promotion method can play a multiplier effect.

At the same time, Xu Lei believes that sales promotion is an important tool for the development of electricity providers, which can enhance user stickiness, thereby promoting the development of e-commerce enterprises.

As an old Internet user, Xu Lei experienced this "holiday" from the beginning of "double eleven".

In Xu Lei's opinion, singles day as Taobao's first sales promotion has been a great success. After several years, it has become an important online shopping festival for industry companies and consumers. It will bring the climax of consumption.

Last year's "double eleven" was also known as "Taobao mall" Tmall, the ten hour trading volume exceeded 1 billion yuan, and the day's turnover was 3 billion 360 million yuan.

Not only is Tmall, including the excellent buy online shoe city, but also the sales volume of B2C in the "double eleven" period has also been significantly improved.

At that time, less than 4 months online, the purchase order of "double eleven" also broke through 5000 orders at one go.

The market expects that Tmall's "double eleven" paction volume will exceed 5 billion yuan this year, and the joint effect will be higher. However, such a large sales volume can not benefit every electricity supplier.

"Different companies take different marketing methods in different sizes". Xu Lei pointed out that some of them sell their own marketing activities during the bachelor's day, and some of them use the blocking marketing method to promote sales in advance and release their spending power. "The important thing is to find a suitable way for them to get twice the result with half the effort."

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Strong resource advantages, excellent purchase online shoe city launched promotional activities in all seasons.

Xu Lei said that the main sales of online shopping shoes are excellent.

This type of commodity has its own life cycle (usually quarterly), and the excellent purchase will be sold from the stock market to the end of the season, according to the commodity type, and the overall promotion and promotion activities will be carried out under the reference of the consumption rhythm below the line.

At present, some electric business enterprises simply increase sales promotion efforts and ignore the healthy development of enterprises.

For sales promotion Xu Lei has his own understanding, he said, promotion is an important tool for the development of electric business, to stimulate consumption, increase user stickiness has an important role.

But in the promotion, enterprises also need to pay attention to controlling the frequency of promotion, and ensure the authenticity of promotion efforts, so as to achieve better results.