Left Bank: Dialogue With World Elegance

The famous designer brand ZUOAN 2013 spring and summer products conference was held at the prestigious Beijing 798 Art Center.

ZUOAN this "right brain consciousness" thematic conference is also 2012 Beijing.

The most important component.

In line with the concept of "right brain consciousness", ZUOAN2013 spring and summer break out with creative fragments as the main thread of the story. The color series is bright, futuristic color series, displaying luxurious style design, minimalist collocation, smooth lines, and concise outline, which makes men look full of steady charm.

As a famous designer brand in China, ZUOAN has both fashion sense and elegance, gorgeous and modern.

Beyond the commercial interface and entering the creative and inspirational world of fashion designers, we will find that every piece of clothing is actually a way for designers to explore the world.

Some people choose mysterious and profound, some choose secular and warm, some choose to be enthusiastic, some are quiet and leisurely, others are pursuing vanguard, others are seeking harmony in tradition.

and

And chose a dialogue with the world's elegance.

Hong Jin was born in Jinjiang, Fujian, and moved to Hongkong early.

Hong Jin Shan, who was studying in Paris, discovered an intention that he had a sense of conversion: left bank.

The two sides of Seine River represent two different styles of French culture.

Among them, the left side of Seine River is known as the left bank.

The left bank, as the core of Paris's ideology with romantic and humanistic spirit, has always been the gathering place of scholars and the center of culture and Arts in France and even in the western world.

There are almost arbitrary bookshops, galleries, cafes, art galleries, museums, and artists, scholars, freelancers, so that the left bank has a unique temperament.

The image on the left bank unintentionally opened a door to Hong Kong's future. He felt that the left bank was so consistent with his temperament, cultivation, ideas, and even the faint pursuit in his life that he decided to name his future works.

This is the initial sprout of the left bank clothing brand.

Undoubtedly, it is an image of openness and tolerance.

The left bank is calm, elegant and indifferent.

On the left bank, it flows freely, freely and in the extreme.

The left bank also means thinking, deconstruction and innovation.

Clothing products to consumers are not the relationship between contemplation and appreciation.

When you design your clothes as a pure commodity, it means money trading and business rules; when you inject your own perception and thoughts into your own work, you must hope that your work has the soul and temperament, so that everyone who chooses his works can appreciate the designer's implied spirituality, perception and understanding of people and the world from the deconstruction, combination and production of the fabric.

Hong Jinshan is thinking about how to find a balance between inspiration and commercial operation, which is not only a balance between culture and commerce, but also a balance between self personality and market acceptance psychology. In other words, Hong Jin Shan wants to create works of art that are not surreal, but clothing products that are readily accepted by consumers and have independent tastes and distinct personality.

The left bank is undoubtedly the biggest creative support for Hong Jinshan, that is, the implication of elegance and world dialogue.

Sometimes elegance is a state. Sometimes elegance is a way of coexistence with external world and external objects.

True elegance is a kind of spirit diffused from the body of life, a kind of temperament, a sense of religion, a feeling and understanding of life to truth.

True grace permeates calm, distant, free and relaxed.

In Hong Jin Shan's view, the support of Paris's left bank culture as its own creation is not a copy of French cultural elements. He insists that the eastern culture is the support of design and innovation, while the temperate fusion of the left bank's cultural spirit can create a fashion of left bank with both universal customs and oriental culture and aesthetic psychology.

Based on this, we can see that the left bank is not only related to the international popular brands and fashion trends, but also has its own unique understanding of clothing aesthetics, and has a vague Oriental meaning, but it is not the so-called national ethos at all. The left bank has deconstructed the tradition in a subtle way, but has integrated into fashion and innovative ideas. She pays attention to the details of carving, chasing other beauty, low-key, deep and chic. She does not make a big noise, but can display unique texture in the noisy space and time.

The left bank has created a unique image system for the urban middle class.

With his quiet understanding and profound understanding, Hong Jinshan achieved a seamless understanding with the eastern and Western cultures, and gained high recognition from consumers and the market.

This is the power of business and the power of culture.

In 2011, the left bank became the first Chinese clothing brand to successfully enter the New York Stock Exchange this year.

This is a fickle age. Many people understand fashion and stay in the reading and display of popular elements.

In fact, the real fashion does not satisfy your superficial acceptance or tighten of a certain trend, but comes from the dreamy expression that she can satisfy your heart for future or unknown time and space.

Hong Jinshan believes that fashion is a means, and the way to arrive is elegance.

That is to say, I use fashionable elements or means to create an elegant life or a way of life.

Deconstructing tradition, but keeping the core of traditional essence, playing with fashion, but removing the noise that is lying on the surface, is directly to the heart's thirst for a certain realm.

The left bank has made bold deconstruction of traditional design, emphasized pure feeling in design language, paid attention to the ultimate pursuit of details, and created a fashion of being as quick as possible and enjoying the best.

The works on the left bank simulate many mysterious and futuristic patterns, such as natural cracks on the earth's surface, subtle grid patterns, leather with mechanisms, and so on. Within limited scales, they create the texture of illusion, the touch of temperament, and the impressions of temperament.

There is simplicity in the art of simplicity and refinement, with freedom and freedom in moderation and moderation.

The great and the small, the release and the collection, the East and the west, the returning to the plain and the advance, deconstruction and reorganization are true and illusory. They are unified by the elegant rules and form the unique charming recognition system of the left bank.

When more clothing businesses face the actuarial inputs and outputs of cigarettes, what Hong Jin does is how to give ordinary fabrics and accessories new life and content.

When a batch of clothing merchants display their muscles to the world with capital, the left bank cares more about constructing a poetic hall, showing the world a lonely and beautiful idea.

On the left bank, talk gracefully with the world!