How Do Textile And Apparel Enterprises View New Media Marketing?

According to Internet data survey: China in 2011

The space is 46 billion 100 million yuan.

In 2012, China's Internet new media advertising marketing revenue will reach 84 billion 900 million yuan, which will be more than flat media advertising revenue. In the 2012-2014 year, China's Internet advertising revenue will increase substantially to 110 billion yuan in 2014.

The trend is global socialization. In 2012, global social network advertisers will spend $7 billion 720 million, including advertising on social networking sites, social games and advertising in applications.

Data show that in 2011, Facebook revenues amounted to US $3 billion 710 million and net profit amounted to US $1 billion, of which 80% of revenue came from advertising.

New media is a new way of media dissemination based on Internet technology or mobile multimedia technology. Traditional media include print media and radio and television media.

The biggest advantage of new media lies in the advanced communication tools. But for the time being, the content of new media has not yet surpassed the traditional media, because the new media lacks the team to produce these contents.

But the new media has the advantage of new media, first of all, the ability to integrate; secondly, the interaction between new media is very strong, and the visibility of the communication effect is obvious. The click flow rate is clear at a glance, and what hits the click rate is known; third, it is low cost.

He also stressed that traditional media marketing is less interactive and more focused on the perspective of clothing enterprises.

The core of culture and propaganda is more like an internal and external process.

In recent years, the rise of new media marketing has enriched the possibility of interaction between consumers and garment enterprises in the process of communication and marketing.

The traditional interaction may not be enough, but it can ensure the consistency of the voice of the garment enterprises.

The role of traditional media marketing and new media marketing for garment enterprises and brand marketing is not the worst, but complementary.

According to the purpose of marketing, choose different ways, mix and match well, both new and traditional, will be used for clothing brand.

In traditional media, time and channel are set in advance for merchants and media. They can not be freely chosen by the audience, interact with each other, and have some timeliness. Information retention time is relatively short, and the arrival rate is restricted and lost.

With the change of media technology and audience information receiving habits, the year old Fu is also trying new media marketing.

For example, gradually try mother child parent-child vertical website, forum community, micro-blog and other new media marketing.

"The characteristics of new media information release include short update cycle, high frequency, fast diffusion, fragmentation of information content, and so on. Unlike newspapers and magazines, it is accurate, rigorous and logical, but with strong interaction and high accuracy, it can directly affect the audience of the target audience that we want to influence, and the audience can selectively receive information according to their own preferences and needs."

The media chief said.

She also said that in the dissemination of new media information, the identity of merchants and media is more recessive. They tend to spread information with the audience in a more close and equal way. The content of the information also adopts the form of multimedia showing pictures and texts, and audio-visual appearance, so that the audience's acceptance of information is higher and interaction is greatly enhanced.

In addition, the two level spread phenomenon of Internet information is more common. For businessmen, making full use of the role of opinion leaders to conduct word of mouth communication of brand image is a multiplier effort, vividly conveys brand appeal, and avoids blunt and causing audience resentment.

The advantage of traditional media lies in that its channels and people are stable and occupy the mainstream information resources. Compared with new media, traditional media is still the source of content output, and high quality content is the main advantage of traditional media.

The advantage of new media is that ordinary users can participate in it. Everyone can form the media. The most important advantage is the high participation of users.

Traditional media and new media can complement each other.

The fact is, in today's media environment, both must be used to make good brand communication.