Chinese Fashion Designers Are Equally Concerned With International Brands.

mainland

Wang Yiyang, founded by Su ran brand, won the "2012 China innovation personality Award". In recent years, China's local brands have sprung up and many brands have taken a certain position in the international market.

Winning the prize or going to the four fashion week is still a tribute to the stars, all of which are an affirmation of China's local brands.

Of course, if you have flowers, you will have brick, and some netizens are saying, "the reputation of China's local brand has not yet come up. The price has already caught up with and even surpassed the international brand."

So what's your view on this view?

Wang Yiyang and his native land

Su ran

Su ran (Zuczug) brand founder Wang Yiyang (left) and Huang Zhifeng

Su ran by international recognition, single product price of about 1000 yuan, directly to the international brand.

Zuczug is the personal brand created by local designer Wang Yiyang in 2002.

Brand positioning gradually pformed from earlier personal designer brand to more diversified local design brand.

Su Ran is a local fashion brand with high added value and cultural connotation, a local design brand that always maintains its independent style and cultural connotation.

(JNBY) entered the SOHO store in New York, USA in February this year.

Going out of the country and opening up the international market, New York is adding new stores.

In 1994, JNBY was founded in Hangzhou. Today, it has not only completed the expansion in China, but also appeared in foreign front-line department stores including Tokyo High Island house, New York Sax Fifth Avenue boutique Saks store (Avenue Fifth), Paris old Buddha and so on.

From "Jiangnan cloth dress" to "Joyful Natural Beauteous Yourself", perhaps in many people's eyes, this is a strategic change, which is another shift from local to international.

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Designer Liu Qingyang and Chictopia stars

Stars and celebrities joined the crowd.

The most popular Vintage nowadays is Chictopia's design concept: ingenious combination of retro elements and modern minimalist design, pursuing an elegant and interesting young style.

The unique style helps Chictopia to become unique in the field of original fashion design.

Celebrities are all keen on wearing Chictopia.

Attend all kinds of occasions.

Designer Martha Masha Ma created the new album for Shang Wenjie.

Designers are star stylists and talented.

The breakthrough designer of the Chinese designer Masha Ma, who has entered the global fashion awards, also appeared on the stage of the four fashion week. She has a distinctive personality in design, not only as a designer, but also as a stylist of stars.

Shang Wenjie's new album "ODE TO THE DOOM last hymn" album cover and interior page exposure, dressed in independent Chinese designer Masha Ma for its tailored pure white high dress Shang Wenjie, emitting a sacred air field, taking a look at the heart, the visual shock continues to upgrade.

Exception/ exception designer Marco and his works

Local brands on the international stage London Fashion Week

The exception of China's local brand was first unveiled in London in February 17, 2012. It was also the first day of the London Fashion week. It was the first time that China's original fashion brand debuted in London Fashion Week and became the highlight of fashion Monday.

Wearing an exception requires a special temperament. It is the freedom of the heart. It is a little deviant in the bone.

Designer Marco also has his own philosophy. In the fashion season of Feng Shui, Marco is always an exception, insisting on his own ideas.