Chinese Luxury High-End Shoppers Are Increasingly Impulsive.

< p > do you think the rich Chinese will think over how to spend more than 20 thousand dollars? If you answer yes, you are wrong.

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P, a new report by McKinsey & Co., a consultancy, shows that Chinese high-end shoppers are becoming more and more impulsive.

Between July and August this year, McKinsey surveyed 1000 consumers in China's 14 cities, namely, a href= "//www.sjfzxm.com/news/index_h.asp" > luxury goods < /a > consumers.

When asked how long this year will buy luxury bags, handbags or wallets, 37% of respondents said less than a day, the ratio in 2010 was 24%.

19% of luxury watch buyers are impulse buying, and the time is not more than one day, two years ago the ratio was 11%.

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Impulse spending is more likely to occur in China than P.

Although nearly half of the surveyed Chinese consumers purchased luxury goods were completed outside the mainland of China, they planned ahead of schedule for frantic shopping abroad, and only 15% of them would spend money impromptu.

The survey shows that nearly 40% of shoppers in China will buy things on impulse.

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< p > report shows that the rise of impulsive consumption behavior has a great impact on luxury retailers.

The behavior of buying luxury goods such as a href= "//www.sjfzxm.com/news/index_f.asp" > Gucci /a Gucci (Gucci) and Bobby (Burberry) on the spot is carried out in the store, which means that the shopping experience in the store is the key to the successful sale of products.

Yuval Atsmon, director of McKinsey, said that skilled salespeople are the most important factors. They know how to increase sales and can ask the luxury industry version of the question, "do you want to match fries?" An Hongyu.

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"P >" An Hongyu said, "it is common for luxury brands to dig into each other, but in the future they have to find ways to retain talent."

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< p > many companies have realized the importance of retaining employees.

Executives of Ermenegildo Zegna Holditalia, a privately held Italy fashion brand, say that the company entered China in 1991 and was the first luxury company to set up a store in China, so competitors often try to dig up their employees.

Zegna provides employees with overseas job opportunities and offers new opportunities to retain staff.

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< p > Versace (Versace) has launched a language training service to help Chinese employees improve their English and create a career ladder for top management positions.

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< p > in addition, many companies have begun to use the impulse buying behavior in the store to launch VIP services to their high quality customers.

Bo Boli and other companies have begun to launch private shopping experience to select customers.

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< p > Affinity China, headquartered in New York, USA, will organize high-end Chinese consumers to launch luxury shopping trips, providing exclusive experience.

In January this year, the company held a private fashion show at Fifth Avenue store in Bergdorf Goodman, New York. It also arranged a meeting with the famous "a href=" //www.sjfzxm.com/ "target=" _blank "designer" /a "Oscar" de la Lun ta (Oscar de la).

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The P McKinsey report says it is still important to cater to Chinese consumers.

By 2015, global consumption of luxury goods will exceed US $175 billion, of which 34% will be paid by Chinese consumers.

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