The Paris Family Entered The "King Era" To Create The Locomotive Bag Nicolas Ghesqui Re Away.
< p > Na Ying's green locomotive bag, Cecilia Cheung's Pink locomotive bag, and Patty Hou's purple locomotive bag. These Lariat locomotive bags, which are sought after by celebrities, all come from the hands of Nicolas Nicolas Ghesqui re, the former creative director of "a href=" http://sjfzxm.com/news/index_c.asp "Bali" /a (Balenciaga).
In the past 15 years, he has extended the original architectural style of Paris and added his own annotation. The popularity of the Paris family has been unprecedentedly elevated through the design of motorcycle bags and classic leather clothing.
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< p > this low-key brand has become the focus topic of fashion circles with the departure of Nicolas. Successor a href= "http://sjfzxm.com/pioneer/" > Wang Daren < /a > (Alexander Wang) is an uproar to the public.
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< p > < strong > understand fashion and understand market < /strong > /p >
< p > it is amazing that Wang Daren, 28, will choose his only store in Sanlitun, North District of Beijing. This undoubtedly indicates that she has set the high-end positioning of her brand. After all, she has entered the Northern District of Emporio Armani, Versace, Lanvin, MiuMiu and other international luxury brands.
When the reporter chatted with the clerk about Wang Daren, the clerk said with a laugh: "when the shop opened, she came, about 1.77 meter of the total, who could speak simple Chinese or a shy girl."
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< p > of course, compared with Wang Daren's design, the design of Nicolas Ghesqui re is quite elegant, showing the practicality is not strong, and it also leads to defects that are difficult to meet the needs of the market. It seems to be unable to meet the sales performance of PPR for the Paris family.
But there is no doubt that the design of Nicolas Ghesqui re and Wang Daren has something in common: black, white, gray tone, neutral design, the design of metal buckles on classic bags, and the control of two details.
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< p > so it is easy to understand why PPR selected Alexander Wang.
However, the sales performance of T By Alexander Wang should not be under any pressure. Maybe it is the marketing and design that PPR wants to combine with outstanding talents.
It is doubtful whether PPR wants to build a brand of high-end fast selling brand, or an international luxury brand? < /p >
< p > of course, it is necessary to watch Wang Daren's first show from the autumn and winter series in 2013. I believe this is also a great event for the industry to look forward to.
Whenever the show is finished, Wang Daren always gives a curtain call in a very special way. Perhaps this is one of the reasons why PPR values Wang Daren. Young people are leading the trend of chasing young people. This seems to be more conducive to the group's expansion of the young market.
Isabelle Guichot, the chief executive of Paris family, said they wanted a genius with a global perspective, an understanding of the electronic world and a future direction of retail and fashion. < a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >, Wang Daren seemed to kiss and coincide.
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< p > < strong > excellent design, failing to be practical. < /strong > < /p >
Zhang Zhifeng, founder and creative director of P NE-TIGER, told reporters that changing designers is not a bad idea for designers.
This has been proved in two senior fashion editor's mouth.
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< p > "alone Nicolas Ghesqui re re has just released the 2013 spring and summer series, his design is excellent, not only continues the architectural sense of Paris, but also has a new style of style. The design of lotus leaves in spring and summer makes the skirt and shoulder lines full of rhymes, making the garments more feminine.
In terms of color, the main colors of the past are kept black and white, but their proper use of pink and goose adds to the romantic color of the work itself.
"FIGARO" senior a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > editor Coco told reporters, "AlexanderWang design is more practical.
Selling well and wearing well is the most important characteristic.
Black, white and grey are its main colors.
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Cherry, senior fashion editor of P fashion, said: "the whole design of the Paris family is very atmospheric, standard and exquisite.
Cutting shoulder lines is tough and soft, traditional cutting, but also integrated with the new symbol wide type. Even the oversize (large format design) is also very delicate, opening the new era of narrow and wide, and even become a brand style.
Its color jump is strong, also very good-looking.
Although the color of the hot bag will change, the rivets will have different forms such as small nails, rose gold nails, foreskin nails and so on, but the same is the classic overall design.
While Alexander Wang has a strong sense of street, it is a fashionable fan, but its < a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > is practical, cut young, bold design, bare area is relatively large, and the trend is even higher.
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"P" from the two senior fashion editor's statement that Wang Daren's design is indeed more practical, the reporter came to the Alexander Wang store in Sanlitun North District of Beijing. The store has its own two positioning lines, one is the main brand Wang, the show is full, its design is complicated and the price is high.
Another sub card T By Alexander Wang, which is simple in design and suitable for wearing at ordinary times, has the following advantages: black, white and gray, which are easy to match with low quality, low price, strong practicability and relatively good sales volume.
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< p > < strong > reporter observed < /strong > < /p >.
< p > < strong > invest in classic locomotive bags or earn money, City and Part Time are hotter than /strong > /p >
< p > luxury consumption represents to some extent the individual's economic foundation and life style.
The concept of luxury investment was also heated up today. The sudden departure of Nicolas Ghesqui re suddenly shocked and puzzled other designers and media people in the fashion circle.
For those who are obsessed with the FANS, the classic motorcycle bag seems to have the need to collect.
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"Sales of lace edged bags are more feminized, but sales are not as good as classic ones," said sales staff in P.
After that, reporters moved to Milan station in Sanlitun, Beijing. Their staff members said: "several models of the Paris family locomotive bags: Mini, First, City, Part Time, Work, The Weekend, of which City and Part Time are best sold.
It is not easy to say whether the price will rise later.
But there are still many people looking for classic styles.
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It is very reasonable to say that "classic is never out of date". However, there is a risk that investment is risky, and whether it can be insured in the end is not known. But in order to recall the era of classic P, the meaning of it is quite different.
This is an attitude and a salute to classic fashion.
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