How Should The Domestic Baby Brand Market Develop?

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< p > when we set foot on this beautiful land in Europe, I was conquered by her great and magical culture, and also moved by the environment that Wen Ya was cleansed.

This is a civilized country, the rhythm of the city is driving people's pace, this is a group of people who will work better, and the whole city is floating in a strong atmosphere of life.

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< p > China is much larger than the European countries in terms of land resources and talent advantages.

We are a big consumer country, and also a big country of garment production and processing. In this traditional industry, we can even say that the advantages are unique compared with other countries in the world. However, such a big country is inferior to other countries in the development of "a href=" http://pop.sjfzxm.com/ popimg/fz/index.aspx "clothing brand /a".

In China's high-end department stores, foreign goods are everywhere. Most of the local products are on the second line. Many consumers worship foreign brands more than domestic brands. They also breed the continuous development of imported brands. The same quality and different brands are far different in terms of commodity prices. More department stores only import foreign brands, but reject domestic brands.

As a result, many garment enterprises have to use their foreign culture to package their brands in order to cater for this measure.

Is it because Chinese people worship foreigners, or are our brand developers themselves having problems? The root is that Chinese enterprises mostly use simple forms to manipulate brands, imitate too much, have no personality, no innovation, and lack of core competitiveness. In addition, foreign brands are attacking the Chinese market aggressively, making consumption oriented "the moon of the foreign country is more than China".

In fact, China's cloth, craft and so on are not inferior to those of European countries. The brand development space is very large. The reason is that our minds and souls have not gone deep enough to reach the true brand culture realm.

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< p > there are so many good brands abroad because they focus on quality, pay more attention to the persistence in product development and innovation, and grasp the soul of the brand so as to continuously enhance the added value of the goods.

While many domestic business owners have strong brand awareness, the intention of quick success and instant benefit is too strong, which is difficult to choose in the long-term development and immediate interests of the brand, hindering the growth of the brand.

From the perspective of development history, most top brands abroad have 50 years, 100 years or even longer time, and the road of better domestic brand development has been at least 10 years. It has begun to take shape. But the business objective of maximizing profits has made many enterprises unwilling to invest in energy and money to cultivate a brand, and finally can only get married for others.

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Large factories that earn money by OEM processing, P, seem to have very strong assets, but they do not know the fragility of their life when the financial tsunami arrives.

What we lack is brand awareness. If the direction is not clear and confidence is not firm, we can not talk about development.

To be a brand, we need to persist in doing well, and we need to practise good internal strength.

The intangible value of the brand is immeasurable. Every enterprise must have the determination and courage to establish a hundred year brand. We must truly realize the necessity and urgency of doing the added value commodity, otherwise we will lose our original intention. All the investment is in vain. Finally, we can only sigh and feel helpless for it. < /p >

< p > > when a href= "//www.sjfzxm.com/news/index_c.asp" > foreign brands < /a > is constantly flooded with Chinese market. When a large number of RMB exits, as an operator of the enterprise, it is sad for the development of national clothing brand behind other countries.

If we want to create a brand of baby clothing for hundreds of years, the continuity of products is very important. We should truly realize our shortcomings, constantly study hard and strengthen our confidence. We need patience even more. A hundred years' brand must have a hundred years of energy to cultivate! Persistence is victory! < /p >

< p > finally, I wish China more "a href=" //www.sjfzxm.com/news/index_f.asp "baby" brand "/a" early towards the world! < /p >