Exhibiting Abroad: Do Not Be Difficult Because Of Time.

< p > I understand from the General Administration of customs that in recent years my export has been declining.

Exports, as an important means of boosting the economy, have sharply reduced the complex impact of global economic recession on China's economy.

In the face of the crisis, we need to expand domestic demand while ensuring growth. At the same time, we must not give up exports.

International trade fairs, as the barometer of the international market, provide an important incision for us to analyze the current export situation.

< /p >

< p > < strong > traditional exhibition channels were blocked < /strong > < /p >.

The head of the Shandong Provincial Committee of the China Council for the promotion of international trade (hereinafter referred to as "the provincial council for promoting trade") said that, as early as last year's important international trade exhibition, the shrinkage of external demand has shown signs.

2008, Mr. Walt, vice president of procurement at Pheonix, said: "we haven't made any new orders at the exhibition."

< /p >

The United States is the largest export market of home textiles in China. The United States international home textile exhibition is the only trade exhibition of home textiles in the United States. It is held every year. Many famous American enterprises such as WAL-MART, JC Penny, Bed&Bath, West Point and so on have been in touch with suppliers in the past in the past. P

But during the exhibition last year, none of the large purchasers came to purchase.

According to the head of the provincial council for the promotion of trade, in the 3 day's exhibition, visitors to the exhibition were mostly visitors, and rarely sat down to negotiate. Orders placed on the spot were even more rare.

This has a great impact on the sustained and steady growth of exports in related industries in our province.

< /p >

P has been affected by many factors. Since 2007, the retail market in developed countries has begun to shrink. The performance of the United States is most obvious. The number of customers in most traditional European and American exhibitions has declined, and the procurement activities of customers at the exhibition are not active.

This situation directly affects the harvest of exhibitors in our province.

< /p >

< p > according to the introduction, with the increasing impact of the financial crisis, the demand for actual international trade in Europe and the United States has been reduced. In order to protect domestic industries and markets, some exhibition authorities in developed countries have reduced some international exhibitions.

Some exhibitions will be closed or suspended for the opening of Chinese exhibitors, leading to the loss of the traditional exhibition channels for developing related industries in our province.

< /p >

"P > is different from the European and American exhibitions. As the economy of Russia and the Middle East has developed rapidly in the first half of last year, the number of enterprises exhibiting in Russia and the Middle East in our province and the whole country has generally increased.

Take the Russian Federation light industry textile exhibition as an example. When the spring exhibition was held in 2008, 123 enterprises in China participated in the exhibition. With the market changes in developed countries in Europe and the United States, the number of exhibitors in China increased to 182 in the autumn.

However, the emerging market has such defects as the irregular market order and the low internationalization degree of the exhibition organization. It is very difficult for the exhibitors to gain obvious gains in the short term, and it is necessary to rely on many successive exhibitions to adapt and open the local market.

< /p >

At the same time, as the crisis intensified, trade protectionism began to rise in the world, and emerging market countries began to reduce exhibition projects. P

The largest textile exhibition in South America, the Brazil international textile and Clothing Fair, suspended applications for Chinese enterprises to participate in the exhibition in 2009. The Istanbul Turkey international home textiles exhibition announced that it was not open to Chinese exhibitors.

< /p >

< p > < strong > difficult stage should show oneself "/strong > < /p >.

In the international market, once the P is back, competitors will soon take advantage of it, and then think of the high cost of entry.

From a macro level, the long-term occupation of the international market is far more important than the short-term profits of enterprises.

Our export enterprises, after years of hard work in gaining international market share, must not give up in the face of difficulties.

By capturing information from the exhibition and digging out market opportunities, it can help enterprises to build up their confidence.

< /p >

< p > the head of the provincial council for trade promotion said that although the consumption of the market is weak, the information learned from the exhibition shows that the highest impact is on the high-end consumer goods and luxury goods market. However, the low quality products in China are relatively small, and some high-end brands abroad are developing the trend of mass consumer goods.

In the difficult stage, our enterprises should actively demonstrate themselves in the market, and participate in international trade fairs in a planned and targeted manner to explore the present and future opportunities, so as to prepare for the opportunities after the crisis.

< /p >

"P >" Weifang run Tong import and Export Corporation "is an example. The company resolutely introduced international advanced equipment to upgrade its products and improve product quality. The new products were favored by new and old customers in Frankfurt textile exhibition last year.

When some towel export enterprises were at a loss, the company achieved larger export growth and jumped fourth of towel export in our province.

< /p >

< p > according to the current situation, the provincial council for promoting trade will mainly guide exhibitors to pay attention to two aspects of the market: first, the market which is affected by the crisis and the speed of economic growth is still relatively fast, such as the exhibition in the Middle East, Russia and Africa; two, it is concerned about the market that first came out of the financial crisis and entered the development period.

Although the developed countries such as the United States and Europe are hit by the financial crisis first, their strong economic strength makes it possible to take the lead in getting rid of the shadow and stepping into the development stage.

In these two markets, according to the structure of our province's foreign trade export products, we will choose exhibitions with great impact and good trade results.

< /p >

< p > < strong > understand the first-hand information < /strong > < /p > by participating in the exhibition.

< p > despite the difficulty of exhibition marketing, a positive attitude, making full use of the platform of international exhibitions and finding opportunities in crisis is an important way for export enterprises to pass the cold winter.

< /p >

< p > according to the investigation conducted by the provincial council for the promotion of trade in recent years, the current customer procurement activities in the international market have been adjusted along with the changes in the economic situation.

Due to the reduction of main market demand and the control of procurement costs, foreign buyers significantly reduced the behavior of purchasing abroad, and at the expense of trade and trade fairs held at home or in this trading area, negotiations and orders were gradually made, and this phenomenon is becoming more and more universal as the economic situation changes.

< /p >

< p > according to the needs and characteristics of the market, in 2009, the provincial Trade Promotion Committee organized more than 100 enterprises in the province to participate in the Frankfurt international home textile trade fair, the Frankfurt spring consumer goods exhibition, the Frankfurt international gifts and office supplies exhibition, the Cologne Asia Pacific Hardware Exhibition, the Japan International Food and Beverage Exhibition, etc.

In addition to the traditional markets in Europe and the United States, our province's participation in emerging markets has also improved. The number of enterprises participating in the Dubai Bay International Food Exhibition and Russian Federation light industry textile and equipment exhibition has increased over the previous years.

Many enterprises know accurately the first hand information of international market changes through exhibitors.

< /p >