Clothing Brand: What Kind Of Example Do We Need To Follow?

< strong > 2012 China's example < < a href= > //www.sjfzxm.com/news/index_s.asp > > dress > /a > brand news survey 10 aspects < /strong >

< p > nominated brand market share keeps increasing momentum; < /p >

< p > strategic prospectively of nominated brands; < /p >

< p > nominated brand is appreciated by current and potential consumers; < /p >

< p > nominating brand shaping the structure of the industry; < /p >

< p > the guiding power of nominated brand to consumer culture; < /p >

< p > the control power of nominated brand on product industry chain and value chain; < /p >

< p > the nomination brand's control over competition and monopoly; < /p >

< p > innovative brand name in the field of management, development and marketing; < /p >

< p > the social influence of nominated brand; < /p >

< p > nominated brand has a considerable audience.

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< p > call the marketing director of a famous clothing brand and tell him that we are looking for the example brand of 2012.

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< p > "what are the highlights of your brand's operation last year?" < /p >

< p > "there are many," XXX has become our design director, and the brand has been greatly improved.

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< p > "then you can sign up for the model brand news survey and display the annual report card of the brand."

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Less than two days after P, the application was sent back.

A whole three pages of paper presented the brand's past and present with impassioned words, but the lack of brand development in 2012.

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< p > compared with many other industries and enterprises, our enterprises have not yet found "channels" that can effectively communicate with the media. They do not understand what the media really wants.

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< p > fortunately, some enterprises did well and did well.

They can summarize the brand's annual operating characteristics in detail, and convince us by events and data.

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< p > they are China's example clothing brand in 2012.

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< p > < strong > their bright spot < /strong > < /p >.

What happened to our industry in P? 2012? Inventory, closing stores, declining sales and weak growth are the words we often hear. It makes us feel depressed, full of worries but helpless.

Fortunately, there are still some enterprises in their efforts to move forward, although the pace is more difficult than before, but their hearts are firm.

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< p > Ordifen opened the biggest flagship store in this year, creating a fashionable atmosphere with an innovative form.

The concept of "green environmental protection" advocated by her and the theme of "green curve" has become the focus of fashion in China's international a href= "//www.sjfzxm.com/pioneer/" Fashion Week < /a >.

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< p > although the sporting goods business has been blowing light in recent years, the business of related businesses has been under pressure, but Lining, the representative of local sports brand, has been making great efforts to pform: increasing the proportion of direct sales, improving the voice of distribution channels, and making management flat.

In February 2012, Lining introduced private equity investor TPG as a strategic investor. In July of the same year, TPG partner and incumbent executive vice president Jin Zhenjun became Lining's real manipulator.

Perhaps he will be the first company to get out of the sporting goods industry.

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The 2012 of Bosideng P is the year of internationalization.

In July 26, 2012, Boston London flagship store, which had a total investment of 35 million, opened its doors.

For a while, Chinese clothing brands boarded the Olympic Games and broke the news of London.

In order to catch up with internationally famous brands, Bosideng also hired the famous British designer Nick Holland and top tailors to check the products.

Today, Bosideng has pformed into a world famous and comprehensive fashion brand operator.

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< p > > a href= "//www.sjfzxm.com/news/index_p.asp" > men's wear > /a > brand such as Hinur. Although last year's overall situation is not conducive to the development of garment enterprises, Hinur is one of the few garment enterprises that are still expanding against the market.

They put the focus of channel expansion on Direct stores, which means that enterprises are struggling to advance on the road of brand building. On the other hand, they also reflect their determination to deepen the local market and enhance image quality.

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< p > founded in 2003, the PAGE ONE clothing brand has written a good phrase in fashion.

Its stores run all over the country, and it is still accelerating its expansion.

In 2012, the completion of a new store marked the confidence of PAGE ONE in the domestic market and opened a new page of fashion legend.

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< p > children's wear brand AI FA Bei always adheres to the "first-class quality, reliable quality, moderate price" as the core of the brand, striving for excellence in the design, fabric, technology and other aspects, and striving to make sophisticated brand of senior children's wear.

In 2011, AI feabe has achieved 15 million sales performance.

In 2012, the ready to operate team also achieved good results with good momentum.

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< p > October 26, 2012, with your third step on the stage of the China International Fashion Week, you can make the trend of Chinese women's shoes become an indispensable fashion show of China International Fashion week.

The list of designer brands of the fashion model of China, which has been set up in 2012, is because, since its establishment in 1997, it has been committed to designing fashionable shoes suitable for all kinds of places for modern mature women, and the product design sense and practicability can be perfectly integrated.

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< p > < strong > can not deified example < /strong > /p >

< p > every enterprise can find a bright spot worth learning. As a professional media, we hope to find a bright light for the industry and set up a benchmark.

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< p > although the survey involves 10 indicators, we do not blindly seek perfection. As long as we can dig a bright spot, it is an example brand worthy of learning from the industry.

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< p > Wanda Department Store is our exclusive sponsor of this brand news research. In 2012, the WAN department store was renamed Wanda Department store and determined to become China's largest chain department store. This is also the focus of attention of the industry.

The use of Wanda's brand effect to drive the development of department stores is no doubt an example.

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"P > a country's role model is a hint of its direction; an example of an industry's advocating will also lead the way for the future development of enterprises.

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< p > but at the same time, we should also clearly realize that although the industry has an example, we can learn from it and innovate, but we can not imitate it.

"Imitation is the mother of failure". When people talk about success, they often emphasize the role of example, but once an idol becomes an idol, it will produce a great negative effect.

More than 100 years ago, Nitzsch called out a loud slogan for "revaluation of all values" and declared war on idolatry.

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< p > we do not deny the role of example, but we cannot model the myth.

Therefore, in the days after 2013, we will also launch a series of reports on "entering the example brand" to objectively analyze the successful way of model brand from the perspective of the media.

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