"Tailor Made" Becomes The New Trend Of 2013 Taobao

D2C custom fire! What fashion elements are popular this year? Taobao tells you: < a href= "//www.sjfzxm.com/news/index_c.asp" > ready to wear "/a" custom.

< p > recently, reporters searched Taobao's Web search for the most popular handbag brand "exceptions" found that the keyword search index increased by 2497.3% over the past seven days, an increase of 2291.9% compared with the same period last year. Its recent thirty days' search index increased by 855.7%, compared with the same period last year, an increase of 519.6%.

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< p > in fact, the "exception" is the brand name substitution for the whole garment making industry. The reporter found in Taobao search "ready to wear" keyword, at least there are more than 2905 treasure, 288 stores are engaged in related commodity trading, at the same time, "clothing custom" keyword, the most recent thirty days of search index increased by 58.2%, compared with the same period last year, an increase of 43.9%.

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< p > "fat fat customization" is an online studio that has had more than 30 years' a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a > Custom experience. Last year, the store opened its shop to Taobao. It is understood that at present, there are thirty or forty pactions in the shop every month, most of which are recommended by old customers or consumers, and at present there are 10 employees in the studio.

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"Miss P," the shop leader, told reporters that the custom made by Taobao is more complicated than before. It also needs to provide customers with more differentiated services. "Because customers can not see the fabric on the line and have no sense of touch, many goods still have some differences with the actual products after they are finished."

To do this, customer service needs to communicate with consumers in advance. Sometimes there will be two to three days of online chatting, and some samples of fabrics may be sent to customers for customers to pick.

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< p > in fact, as early as 2011, Taobao has launched a D2C platform specially designed for the "a href=" //www.sjfzxm.com/news/index_h.asp "designer" /a platform service. The Tmall designer channel and Taobao group buying Juhuasuan have joined hands, and Wu Hai Yan, Deng Lifu and Qian Feng, among the top ten fashion designers in the country, have led the new product group pre-sale through the design draft + model T show.

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< p > it is reported that in this attempt, Wu Haiyan sold 688 clothes at a price tag of 2.5 yuan, which was 2.5 times higher than that of Taobao.

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< p > with the Internet, consumers are more and more involved.

Consumer network customization and factory production infiltrated each other, and achieved the success of the new business model.

Taobao D2C platform can match massive personalized needs with mass personalized products and services.

Relying on the powerful marketing platform of the front end of Taobao, it completes the flat and scale design and sales, and focuses on the needs of consumers. It also announces the arrival of the personalized era of network scale customization.

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