Shenzhen Lingerie Association: Building Regional Brands To Boost Industrial Upgrading

< p > the underwear industry association of Shenzhen has made the "Shenzhen underwear" regional brand as the key work of the association in 2013, and has been supported by the government's special support funds.

The project is scheduled to start construction in the near future.

The planning demonstration and visual image design of regional brand will be completed before May.

During the eighth Shenzhen underwear exhibition in mid May, special areas were opened in the main exhibition hall to display the regional brand image of "Shenzhen underwear".

During the ninth Shenzhen cultural fair in late May, a new exhibition will be held at the Guangming New District fair. In June, we will move to the Civic Center Industrial Exhibition Center for a long-term display.

In the second half of this year, we plan to carry out the "Shenzhen underwear" regional brand exhibition tour, and push the "Shenzhen underwear" regional brand to the whole country.

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< p > create "Shenzhen underwear" regional brand will help to promote the development of Shenzhen underwear industry cluster, help to achieve reasonable allocation of resources within the industrial cluster, orderly competition, help promote the optimization and upgrading of industrial clusters, and help to enhance the core competitiveness of the region.

Therefore, the creation of regional brand is of great significance to the upgrading of industrial clusters and the development of regional economy.

After 30 years of rapid development, Shenzhen underwear has formed a good industrial base and brand aggregation advantages. In order to further strengthen the overall brand image of Shenzhen underwear, it is necessary to build industrial regional brand and promote industrial upgrading.

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< p > "Shenzhen underwear" regional brand represents the unique and innovative aspects of Shenzhen underwear industry in natural, cultural, economic, social and other aspects. Because it forms a cognitive symbol different from other regions, it can attract relevant resources, funds, talents and other production factors, and create conditions for the development of regional economy.

In addition, regional brands enable all enterprises in Shenzhen to "free ride" and share this kind of public brand effect, so that they can have good regional brand aura, which is conducive to obtaining favorable competitive position in the market paction, promoting the sustainable development of enterprises, and promoting the development of the whole regional economy.

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< p > Zheng Bihao, President of Shenzhen underwear industry association, believes that China's urbanization is developing rapidly, and there are more and more people entering the major underwear brands. How to use different brands to meet the needs of emerging cities is a problem that the underwear industry should consider now.

Lv Xingping, executive vice president, also believes that the potential of China's underwear market is huge, and the market prospect of underwear industry is very optimistic.

Hong Youyi, vice chairman of the Standing Committee, suggested that the association should integrate industry resources and jointly promote regional brand.

The establishment of Shenzhen underwear regional brand is conducive to changing the growth concept and development mode of industrial clusters and enterprises.

In a mature industrial cluster with regional brand influence, there is a specialized division and cooperation system. Some leading enterprises focus on brand building, marketing and new product development, and a large number of small and medium-sized enterprises are providing supporting services such as production, logistics and accessories for leading enterprises.

In this orderly division of labor and cooperation, enterprises in the region will not pursue the growth mode of regulatory model and speed one sidedly, but will go to the track of pursuing technological progress and improving product quality.

So as to promote the overall upgrading of regional industrial clusters.

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In the next 5 to 10 years, Shenzhen will build a regional brand development plan and guide the future development direction and goals of Shenzhen underwear industry regional brand. Formulate policies and measures to speed up the promotion of Shenzhen underwear regional brand, expand the regional brand influence and popularity of Shenzhen underwear industry, and make Shenzhen underwear regional brand become a new business card of Shenzhen city in the next 10 to five years.

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