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The Opening Of Qi Wei's Flagship Store Is At The Scene.

2013/4/9 18:09:00 161

Sewing BirdBrand StoreQi WeiImage SpokespersonRibbon Cutting


Dragon leaf bird Wenzhou flagship store opens


   Lobed leaf bird The flagship store of Wenzhou is located in the prosperous business circle of Renmin Road, Wenzhou, which is backed by Wenzhou shoe city and adjacent to Wenzhou five horse walk street. The new image store represents the terminal mode of the 2012 boutique experience shop. The product network has all kinds of styles of sewing bird, including temperament, business, leisure and other series to meet the diverse needs of consumers. Shop area of more than 200 square meters, adopt a new design style, with white as the main color, the store area is closely followed by the product line, the simple and fashionable fashion, the container line is a bit lively. Emphasizing customer experience and advocating a fashionable lifestyle, the sedan bird's flagship store will bring new shopping ideas to Wenzhou consumers.


Liu Xiaobiao, general manager of Suzhou Ye bird Shoes Co., Ltd. pointed out that the opening of the new image shop is not only representative. Brand store The upgrade also marks the improvement of the comprehensive competitiveness of the sewing birds. It condenses the strength of the four systems of commodities, brands, supply and direct operation. It is another gorgeous turn on the brand of the Lok bird. It integrates the new fashion, the new fashion and the new image into the trend of the fashion women's shoes retailing industry, and creates the terminal competitive advantage with the high quality products and services.


It is reported that after thirteen years of development, the sewing bird is now a shoe making enterprise integrating sales, research and development, with more than 2000 employees and more than 20 thousand square meters of modern factory buildings, and its products are sold to more than 30 provinces and cities nationwide and more than 3000 terminal outlets. After realizing the large-scale development, the sewing bird shoes industry is further branding, combing and transforming products, brands, culture, supply chain, channels, etc., making clear positioning and focusing on making "temperament women shoes", which is highly recognized by the industry and sales performance is also increasing year by year.


In 2011, through the hand of the leaf bird, temperament actress. Qi Wei As a spokesperson for brand image, the brand connotation is perfectly deduced. At the same time, the marketing strategy project of the Lok bird brand has been launched in an all-round way. Agents and distributors all over the country are taking the initiative to expand outlets and enhance services. In 2012, we saw that the regional markets of slit leaf birds echoed each other, and formed a comprehensive development situation with the combination of point and area and point and surface. This has kept the strong development momentum of the brand.


A bird with only 3 to 4 inches in length is able to stitch its own nest. This is the "leaf bird". When the company first named it "suture bird", it meant that every pair of shoes should be carefully sewed and stitched out. Over the years, we have always adhered to the original intention of making shoes: we should work hard to make shoes well, forge the brand together, and create a fashionable brand of culture and fashion.


In order to make the leaf bird brand and world trends In line with this, the company has moved the headquarters R & D center to Guangzhou. Since 2010, designers of the leaf blade have gone to the world class shoes exhibition every year in Italy, Milan, etc., to collect the latest and latest fashion information from the "world shoe capital" and the birthplace of fashion, learn from foreign advanced shoemaking technology, integrate into the research and development of slit bird brand, and hire senior designers of the industry to undertake the design, strengthen product research and development team, and make all-round innovation in the aspects of production design, color matching, material and technology, so as to ensure that every pair of slit leaf bird shoes produced is a top-quality product, and truly get rid of the stereotype of "made in China", so that consumers can feel the meticulous wearing experience.


According to the current market competition pattern of fashion women's shoes in China, a new development blueprint has been set up by sewing birds. The product is the foundation, the channel is the foundation, the team is the key, the terminal wins the future, and is committed to "creating the first brand of temperament women's shoes".

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