Forum On Import And Export Independent Brand Construction Held In Kangnai

Less than p ago, Yan Zhen, director of the Zhejiang entry exit inspection and Quarantine Bureau and deputy director Yu Yang, held a forum on promoting the construction of export independent brands in the "a href=" //www.sjfzxm.com/news/index_x.asp "Kangnai < /a" group. The Wenzhou Footwear Association, lighter Association, Wenzhou razor Industry Association, Wenzhou foreign trade clothing association, Kangnai group, giant one group and CHINT group were invited to participate in the forum.

The leaders of the conference fully affirmed that Kangnai group has made many demonstrations in the export of its own brand.

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< p > Yan Zhen and his party first visited the exhibition hall of Kangnai company, accompanied by Zheng Xiukang, chairman of Kangnai Group Co., Ltd.

Zheng Xiukang introduced the development history of Kangnai's quality brand building, and introduced the advantages and characteristics of Kangnai products.

In the meantime, Yan Zhen picked up the Kangnai shoes in the exhibition hall to study carefully, and fully recognized the quality characteristics and technology elements of Kangnai products.

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At the P forum, Zheng Xiukang, chairman of Wenzhou's "a href=" //www.sjfzxm.com/news/index_x.asp "shoe leather < /a > Industry Association, chairman of Kangnai group, introduced to Yan Zhen and his party the situation of Wenzhou's leather shoes industry and Kangnai's own export brand building.

In 2011, Kangnai group opened its first overseas store in Paris, France, and then opened more than 200 stores in the United States and Italy. In order to promote the development of Chinese national brands in overseas markets, it first took the lead in Russia to establish the Wusu Rees economic and trade cooperation zone in 2006, and built the "a href=" //www.sjfzxm.com/news/index_x.asp "shoes" /a "base" overseas, so that Wenzhou private enterprises "go out" production, and changed into "Wenzhou manufacturing" for "world manufacturing", becoming one of the first batch of 8 overseas parks in China.

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Zheng Xiukang's speech was fully affirmed by the leaders of the P.

Yan Zhen pointed out that Kangnai group has made many demonstrations in the export of a href= "//www.sjfzxm.com/news/index_x.asp" and its own brand /a.

With the pformation and upgrading of emerging market economies, the demand for product quality is getting higher and higher.

Therefore, with brand building as the starting point, vigorously improving the quality of export products is an inevitable choice to improve competitiveness in the international market.

At present, Wenzhou's export independent brand construction has already had a good foundation in hardware. Wenzhou has won 37 export brand products in Zhejiang, 139 export brand products in Wenzhou, and 3 export exemption enterprises.

However, there are still some difficulties in the construction of independent brands.

He hoped that the inspection and quarantine departments and foreign trade enterprises would work together to face up to the difficulties and seriously study them, and strive to find solutions. We should make bold explorations in promoting the construction of export independent brands and strive to produce a satisfactory answer.

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