ADI King Reconciled LOGO With Adidas, Only English Left.

< p > a lawsuit involving intellectual property rights has turned into hostility.

After five years, Adidas filed a case against the king of Adidas and finally reached a settlement. The Chinese trademark and triangle mark LOGO of "Adi Wang" were pferred to Adidas without compensation. The Chinese trademark and triangular label LOGO will no longer be used and appear in the terminal store.

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< p > a reporter recently saw in an Adi Wang store that all its merchandise is being cleared for sale, with a discount of up to 80 percent off, and the shop signs are being reloaded.

According to its introduction, the a target= "_blank" href= "//www.sjfzxm.com/", "shoes /a" and "Adi Wang" Chinese character products must be processed as soon as possible, just after receiving the notice from headquarters. After April, the shop sign can not have the Chinese character of "Adi Wang" and the black triangle.

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< p > the dealer's headquarters is Adidas sporting goods (China) Limited, while the franchisees carry out clear inventory and exchange sign activities, all of which are negotiated between Adi Wang and the German brand Adidas.

The contents of the agreement mainly include two aspects. First, the defendant, Adi Wang (including dealers, regional agents, franchisees) shall not continue to use trademarks containing the logo of LOGO and "ADI" in the products, packaging and promotional materials. Two, since April 7th, all the shops of Adi Wang should not appear in the triangle and "Adi Wang".

In case of breach of contract, 3 million yuan shall be paid.

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< p > August 2008, Adidas complained to the Yingkou court of the individual owner of Adi Wang, Hua Zhu, and bait sports mall of Yingkou economic and Technological Development Zone, on the grounds that in 1974, Adidas's "ADIDAS" trademark was registered in mainland China, and subsequently registered several similar trademarks on related commodities.

However, without any permission, Guo has marked "ADI", "Adivon" and logo combinations in the prominent locations of the business premises. The shoes and sportswear sold in the store also use signs similar to the plaintiffs' registered trademarks, which is enough to cause confusion and mistaken recognition of the relevant public, and infringe the plaintiff's exclusive right to use the registered trademark, thus forming unfair competition against the plaintiff.

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< p > both sides are silent about the consideration of reconciliation.

Adi Wang, a person in charge of the matter, told the Beijing Business Daily that the establishment of Adi Wang was indeed known as Shanzhai brand.

But in recent years, products have been very popular in the three or four tier cities.

"Future product LOGO only has English logo, and I don't know whether it will be recognized by the market."

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< p > for this case, Li Guangdou, a brand analyst, said that Adi Wang originally wanted to expand with Adidas's popularity.

This is the "borrowing method" used by domestic enterprises, but when it develops strong, it will find many embarrassments.

Therefore, enterprises must set their sights on the long term at the beginning of brand building.

When a domestic brand is registered, it must take into account the future development and growth. In the future, we must go out of the country and do not close the door to make the brand.

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