France Eden Park Brand Plans To Enter The Russian Market

< p > Eden Park brand is founded by former rugby player Franck Mesnel, who is currently president of the company.

20% of the company's business comes from overseas, including 34 countries, including Europe, the Middle East and Asia.

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< p > the company has been developing overseas markets for the past three years.

In recent months, business has expanded further to five continents and entered the Central American and Canadian markets.

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< p > brand now begins to enter the Chinese mainland market.

Eden Park is now in Hongkong and Taiwan, and hopes to open 89 stores in China in the next five years.

"We have considered a variety of possibilities, including the establishment of a branch," said Herv Godest, managing director of the company.

But we find that understanding the market is a key.

We therefore decided to cooperate with our group. It is our partner in Taiwan for over four years.

It has been in mainland China for many years, mainly through a joint venture with Auchan. "

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< p > the two sides set up a joint venture company and entered the Japanese capital high island store department store in Shanghai.

The brand plans to open six outlets in 2013 and to open a 150 square meter store in Jingan District, Shanghai.

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< p > in France and Europe, Eden Park is still dominated by men's clothing.

But in the Chinese market, brands plan to develop men's wear and women's clothing at the same time.

The company's design team also developed products based on the Asian body shape.

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< p > Taiwan run Tai Group holds 60% of the new company.

The new joint venture will help brands attack the overseas market aggressively.

Herv e Godest said, "our current growth rate is double digits.

Our turnover last year reached 59 million euros.

The overseas market is now our growth point, especially in France and southern Europe.

If the Chinese market progresses well, that will be a big growth point.

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The ambition of < p > Eden Park is not limited to China.

It also plans to enter the Russian market.

But the development of the company did not rely on external funding.

Herv e Godest said that the company would remain a family business.

Franck Mesnel is still the main shareholder of the company.

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