Russian Tank Makers Will Build Brand Clothes
< p > Russia's largest tank and car manufacturer "Ural vehicle manufacturer" will be engaged in the production of its own brand "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a", "a target=" _blank "href=" _blank "shoes" products, souvenirs and accessories.
The Ural vehicle factory launched the sales test point at the Innoprom-2013 national industrial exhibition held in Yekaterinburg.
Stores also sell company equipment models and accessories with company brands.
The project will be launched in September at the Russian lower tower International Equipment Exhibition.
The Ural vehicle factory plans to sell its own brand of men's wear, women's wear and even children's wear. It plans to open at least three stores in lower tower. The company hopes to start its website uvzshop.ru in August to open up order business.
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Alexei Zaridge, deputy general manager of the company P, explained: "first of all, we will be involved in street style clothing, Troels Thai style jacket, T-shirt, jacket and cross-country boots.
Selling clothing and accessories from its own brands often brings huge revenue to Western military and road equipment manufacturers, such as Caterpillar (Caterpillar), JCB and Boeing.
Many sporting goods stores in Russia can buy "cat" brand products.
But the Ural vehicle factory does not want to get any special benefits from this direction for the time being.
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In 2010, when the new team led by general manager Oleg Siyenko entered the company, the Ural vehicle factory changed the product logo and formulated the new company style and trademark. P
Alexei Maslov, who made the brand design for today's Russian TV station and fake Sven magazine, designed the products and souvenirs of the company.
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"P > clothing is being sewn in China, and several Russian partners are also involved in garment production.
According to the evaluation of the Ural vehicle factory, the highest price of clothing (such as raincoats) will not exceed 3000 roubles, and the price of T-shirts will be about 300 rubles.
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