Wanda'S Brand Clothing Brings Out The Pain Of Shopping Center.

< p > just take a look at the existing shopping centers in Hangzhou. The Mixc, impression city and Yintai city have twin sisters' appearance, even the restaurants, ice rink and movie theaters.

Once these Mall are opened, they will re divide and reconstruct the existing business circles in Hangzhou, and the issue of brand homogenization will become more prominent.

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< p > industry: Mall is "born twins," although the industry believes that Wanda's a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" is a case that is made under the pressure of continuous expansion of domestic commercial complex and declining performance. However, this pressure is also a common pain in all department stores and shopping centers.

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< p > the shopping center that looks like scenery also has soft rib.

Just take a look at the existing shopping centers in Hangzhou. The Mixc, impression city and Yintai city have twin sisters' appearance, even the restaurants, ice rink and movie theaters.

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< p > the west end of Yintai City, which opened at the end of August, said it would not cancel its dress.

"We have already made the differentiation in advance."

Yintai city official said, among them, intime department stores still go on the route of fashionable boutique department stores, while the apparel industry in Yintai city is positioned in the middle and high-end, and will introduce nearly 30 international brands, light luxury and domestic boutique clothing brands.

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< p > in the distribution of the format, the Yintai city was adjusted. Clothing accounted for 30%, supporting 30%, dining 40%, while the general shopping center, clothing accounted for 40% of the total, in independent department stores, this figure will also rise to nearly 90%.

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< p > in addition, the head of Shang Tai Department said that they are basically complementary to the Mixc's large commodity categories, but some specific brands under common categories still inevitably overlap.

Sometimes, in order to avoid this kind of flesh and blood competition, they have to give up the introduction of some brands. "For example, the Mixc has already got a new brand, so we will not enter this brand, so as not to repeat it."

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< p > the vacancy rate of shopping centers in some cities is rising. "Opening stores will be burning" or will become history. If homogenization is the weakness of shopping centers, then the speed up expansion of shopping centres will foreshadow further fierce competition.

According to a report from Jones Lang LaSalle at the beginning of the year, the best place in China's major cities is Hangzhou, only 1%. Shanghai, Guangzhou and other places are between 2% and 5%. The highest vacancy rate is Shenyang, reaching 24.3%.

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< p >, however, we will take a broader view. By 2015, Hangzhou will have a number of new shopping centers, such as the 350 thousand party Wanda Plaza, the 395 thousand party Raffles square, the 100 thousand party Zhongtai Yintai city and so on.

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< p > in addition, the data of China Index Research Institute show that in 2012, the amount of investment in commercial business housing has increased to 931 billion 200 million yuan, an increase of 1.77 times compared with 2008, and the growth rate exceeded 25% last year.

Once these Mall are opened, they will re divide and reconstruct the existing business circles in Hangzhou, and the issue of brand homogenization will become more prominent.

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< p > "in the future, the shopping center will definitely increase the experiential life service and become a place for entertainment and entertainment, and clothes, which need to be gathered together to buy quickly, will be handed to department stores that are better at it."

Department store insiders analysis.

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