Big Shop Refused Online Shop Sellers Online And Offline Costs Close

< p > < strong > promotion season can be more affordable. < /strong > /p >

P can buy a lot of cheap things on the Internet, but in the promotion season, you may have to compare prices to a certain price. Some products, especially big name clothing, are not necessarily cheaper than the physical stores.

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< p > < strong > the shop owner bought 300 famous brands at the same time: a href= "//www.sjfzxm.com/news/index_c.asp" > underwear > /a > /strong > /p >

Many p managers in Hangzhou, Oteri J, have a familiar acquaintance with a group of Taobao sellers.

They say Taobao shop now favors some promotions for locating high-end and famous brands, such as Levi's, CK, Lee, Plory, new brun, Adidas, Nike, Lining, love and love, and St.

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< p > Fu Yuyang, general manager of the otter boat of the sand boat, said that this year, Zhongqing's CK underwear was 3-5 fold, and the special price was only 50-80 yuan / piece. A Taobao shopkeeper bought more than 300 items at a time. "The outlets sold the brand's quarterly pattern, and the annual discount was maintained at 3-7 fold.

In the past year, Zhongqing such a large-scale sales promotion, the mall in order to write off sales will also subsidize part of the promotional expenses, equivalent to direct profit, Taobao shop at a low price is certainly very cost-effective.

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"P > Taobao stores like these brands almost all have classic, consumer awareness is very high, even if it is over season products will not be concerned about, but some color and details are slightly different, online shop consumers will not mind.

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< p > "if a super long figure suddenly appears in the sales system, we will know that Taobao shopkeeper is probably buying it."

Jiang Hong, general manager of Bailian union outlets, said.

Like clothing and love such a brand with high sales volume, it is not unusual for individuals to buy thousands of dollars or even tens of thousands of dollars while doing activities. But if there is a large 150 thousand yuan list, there is little possibility for individuals to buy.

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< p > < strong > big shop refused to shop seller < /strong > /p >

< p > a customer picked up 20 shirts in a brand shop at the international a href= "//www.sjfzxm.com/news/index_c.asp" luxury goods /a store in the lower reaches of Bailian international outlets.

When he handed the cheque to the salesperson, the salesperson did not pack his services as quickly as he did before, but delaying the time with euphemism.

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< p > on the other side, the store clerk quietly broke through the phone call of the brand headquarters, and the instructions received were that they could not sell the goods to the customer.

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On the day of "P", the brand store launched a 80 percent off time special event, which is rare once a year.

In order to maintain the brand image, the store did not know the information in advance.

The salesmen also opened their stores that day to know that they had to do big activities on that day.

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"P", the shopkeeper said, the customer had been there many times before, and he bought dozens of items every time, all kinds of sizes, and liked to use pfer checks.

According to their analysis, the guest should be a Taobao seller.

Buy at a low price while doing activities, then increase the price to sell online.

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< p > "this customer buys a lot, but it is not our object of welcome."

The store manager said that the recent hot weather had affected sales. In order to stimulate the purchase, the brand launched 80 percent off promotional efforts. The brand wanted to sell 80 percent off other specials to other products.

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< p > < strong > online and offline marketing expenses are very close to < /strong > /p >

< p > brand and shop in Taobao Tmall stores and shopping malls are all run by brands. The prices are all the same.

But if you have the heart, you can still find the difference.

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At the beginning of this year, at the beginning of this year, the href= shop of Yintai Cultural Plaza had made special inquiries about the price of shoes, < a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a >, and some brands of underwear at Tmall shop. The same price is not the same.

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< p > for example, the Du Lala brand in women's shoes. At that time, the activity it pushed in the shopping mall was "some commodities were reduced by 99 yuan to 50 yuan". The price of a pair of shoes with a price of 739 yuan was 389 yuan after participating in the event, while in its Taobao Tmall store, the shoes with the same item number DUE240510088 were sold at 529 yuan at that time.

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< p > in addition, the same results can be obtained for the price of BodyPops underwear, DAZZLE, Plory, The North Face, panda and others.

The relevant person in charge of the shopping mall said that this shows that there is a phenomenon that some stores are cheaper than online stores, but this conclusion can not be generalized.

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< p > according to a brand seller who has opened stores in Tmall and shopping malls, similar to shopping malls, Taobao Tmall mall also receives a deduction from the sales revenue of the brand.

The discount points of clothing in Tmall store range from 5% to 15%, and the discount rate of ordinary shopping centers is 20% and the average number of outlets is about 10%.

From the point of charge, the marketing cost of the brand in Taobao Tmall store and outlets is already very close.

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< p > if the charged points and other marketing expenses are too high, the brand may increase the selling price of the shop.

What this brand businessman likes to talk about is that the three or four line market in Zhejiang and the advertisements in the countryside can see Taobao. This shows that the consumers of the three or four line cities are also the main group of online shopping.

The brand does not set up physical stores in these cities, because there is no comparison of physical stores, and local consumers are not sensitive to the prices of online stores.

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< p > "now the sales promotion methods of online shopping discount, full reduction and full delivery are exactly the same as those of shopping malls."

The brand dealer said he knew several of his friends who had been involved in marketing operations and planning.

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