Business Model Fell Behind Parkson Net Profit Fell Nearly 40%

< p > new store is still a pain that Parkson is unable to say.

On the 18 day's visit, it was noted that despite the prime time of weekend shopping, there were still few visitors in the Parksun palace store.

Perhaps due to poor performance, part of the "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "brand has been withdrawn.

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< p > after the first net profit decline in eight years of listing last year, the performance of Parkson, the first foreign capital department, is still declining.

< a href= "http://sjfzxm.com/news/index_s.asp > > Parkson < /a > the group released the interim results report yesterday. As of June 30th, the group's net profit decreased by 38% to 325 million yuan.

Despite the previous Parkson founder Jensen Zhong Sheng Parkson, and small and medium-sized department stores have been adjusted, but the effect of self-help is not obvious.

In the view of the industry, the business mode of Parkson, which is dominated by traditional retail formats, has been somewhat outdated by the double impact of electricity suppliers and shopping centers.

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< p > Baisheng group interim report shows that sales volume of the group is 8 billion 979 million yuan, an increase of 4.9%, gross profit margin decreased by 0.8%, and operating profit decreased by 32%.

In the first half of the year, Parkson's new store ran a loss of 59 million yuan.

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< p > 18, reporters visited Parksun Sun Palace found that even the weekend passenger flow is relatively scarce.

At the same time, according to the shopping guide of a shopping mall, Miao Li, Hasen and mansin Ni, which are located on the 5 floor of the shopping mall, have already been removed.

A brand worker said that the performance of the counter was better than that of last year, but it is still not very satisfactory compared with other stores. Last year, the sales volume of the counter in the off-season was 10 thousand -2 yuan, and the peak season was 30 thousand -4 yuan. This year's sales in the off-season are equivalent to the peak season last year.

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< p > according to a person close to Parkson, although the sun palace store is the headquarters of Beijing Parkson group, due to the Limited passenger flow in Baisheng store, most of its brands are B shops.

B shops consist of a small number of new models and a large number of old products.

The brands that are stationed in Xidan and Wangfujing are mostly fast class a shops.

Previously, the brands introduced by Parksun Sun Palace store were mostly C shops that only sell discount products.

Reporters yesterday called the head of the Baisheng store, but did not get a response.

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< p > in the view of business expert Liu Hui, at present, the industry competition is intense, and the electricity supplier is putting pressure on it. This makes the Parkson, which is less than a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a", is obviously affected.

Liu Hui said that some of the Parkson stores are smaller in size and limited in brand attractiveness.

At the same time, there is a lack of experience in Baisheng store.

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< p > despite the fact that Jensen, a founder of Parkson, has adjusted the small and medium-sized department stores and closed 3 department stores in the near future, business experts believe that the reintegration of Parkson group needs two positioning.

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< p > in fact, as a foreign capital predator, Kade commercial from Singapore has 61 shopping centers in 36 cities in China, including 10 stores in Beijing, and nearly 20 years in China. Baisheng only opened 3 stores in Beijing.

Parkson said that the group was also expanding its business while adjusting its stores.

In the first half of the year, Parkson opened two new stores. It is expected that there will be 5 new stores at the end of the year.

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