Positive Sales Growth Slowdown, Casual Wear Sales Breakthrough

< p > recently, YOUNGOR group Limited by Share Ltd released the semi annual report for 2013.

The report shows that as of the mid 2013, YOUNGOR brand "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "business achieved operating income of 2 billion 149 million 287 thousand and 900 yuan, an increase of 3.97% over the same period last year, and net profit decreased by 37.75% compared to the same period last year, to 327 million 585 thousand and 600 yuan.

YOUNGOR explained that the reduction in net profit was due to the combined effect of sales gross margin and year-on-year decrease in non operating income.

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< p > YOUNGOR published in the 20 semi annual report stressed that the company's YOUNGOR brand recovery 2 billion 155 million yuan, still occupy the absolute leading position, an increase of 4.3% over the same period last year, while four emerging brands MAYOR, GY, HartSchaffnerMarx and hemp family together to achieve 135 million yuan of goods recovery, only about 6% of the YOUNGOR brand, but a 11.9% increase over the same period last year, which has a driving effect on the growth of YOUNGOR's clothing business.

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< p > < strong > sales growth of formal clothing is declining, sales of casual wear have breakthroughs < /strong > < /p >

The sales growth rate of shirts and Western-style clothes has declined for the first time in the past years, while the sales of casual wear have achieved further breakthroughs, and sales revenue has reached 908 million 276 thousand and 400 yuan, up 15.25% from the same period last year, of which the growth rate of trousers and T-shirts is 20% left and right, respectively. The growth rate of shirts and Western-style clothes is 15.25%.

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< p > YOUNGOR also made clear that it will take advantage of technology and other measures to seize leisure a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the future development opportunities, and create new bright spots and profit growth points for its products.

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< p > < strong > domestic and international factors restrict industry net profit growth < /strong > /p >

< p > in the first half of 2013, the retail sales of clothing commodities of hundreds of major retail enterprises in the country increased by 6.90% over the same period last year, of which retail sales of all kinds of clothing increased by only 4.30% over the same period last year, and the growth rate continued to fall.

The domestic sporting goods industry is not well known. The revenue of men's clothing industry in the first half of the year also verifies the low consumption environment.

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< p > some enterprises reported in the first half of the year that the net profit of many first-line brands declined.

Some analysts say that the international economic slowdown has led to the obstruction of clothing exports and the excessive rentals of domestic shops, which are all important factors restricting the development of men's clothing industry in China.

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